It's arguably the worst kept secret in modern technology. In fact, it's hard to really call it a secret anymore, because anyone with even a passing knowledge of smartphones will know that Apple tends to announce and release new iPhones around August/September/October time.
That's why rumors start to really heat up around now, and photos of supposed screens, random cables attachments and claimed rear covers begin cropping up with increasing frequency. It's as predictable as night turning to day, and we love it.
One of the perennial questions though is one that I'm being asked on a regular basis, and not just by techy types. The question is a simple one: what will Apple announce and will I want to buy it?