Can Apple more than triple the percent of iPhones sold at its retail stores, pumping up sales of its flagship smartphone?
While CEO Tim Cook is pushing the idea, some observers question whether the goal of selling half of all iPhones in Apple Stores is in fact attainable.
The Apple CEO says he'd like in-store sales of iPhones - now at fifteen percent - to match the fifty percent of handsets serviced by Apple Store Geniuses. Currently, around 90 percent of iPhones are purchased either through U.S. carriers or third-party resellers...