In a recent interview with Techworld, Qualcomm's chief marketing officer Anand Chandrasekher told the publication that he thinks that Apple's 64-bit A7 processor is just a 'marketing gimmick' and that it adds 'zero benefit' for the customer.
The executive's remarks follow several weeks of discussion on the processor, which is the first 64-bit chip to land in a smartphone, from all corners of the tech world. Here's why he thinks it's more of a marketing stunt than a technical enhancement...