Ahead of the annual Academy Awards ceremony tonight, Apple has started airing a new television commercial which highlights iPad use in filmmaking.
Titled ‘Make a film with iPad,’ the 30-second spot is narrated by director Martin Scorsese, widely regarded as one of the most significant and influential filmmakers in cinema history.
Unsurprisingly, the Oscars ad has been shot entirely on the iPad Air 2. The video closes with the ‘Everything changes with iPad’ tagline that was also used in Apple's previous iPad commercial, aired on the day of the Grammy Awards, which highlights how tablet can be used as a music-creation tool.