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First iPhone 5c/5s unboxing video and photos arrive

With less than three days left until the iPhone 5s/5c general availability, Apple this morning posted a reminder that both handsets are scheduled to go on sale on Friday, September 20 at 8:00am local time at Apple retail stores and at 12:01am PDT at the online Apple Store in the United States, United kingdom, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico and Singapore.

The company promised to release iOS 7 for public consumption on Wednesday so we think first iOS 7 and iPhone 5s/5c reviews will be hitting the web real soon. In the meantime, folks who pre-ordered Apple's cases for the new iPhones have reported receiving their shipment early.

And over in China, a few lucky customers who seem to have gotten their hands on the first iPhone 5s and 5c units posted photographic and video evidence of the unboxing as proof...

Apple (again) announces iPhone 5s/5c go on sale on Friday

It may not be the press release Wall Street has been keeping its fingers crossed for, but Apple in a newly published media statement on Tuesday nevertheless reminded us that the new iPhone 5s and 5c are scheduled to go on sale on Friday, September 20 at 8:00am local time at Apple retail stores and at 12:01am PDT at the online Apple Store.

Both handsets will be available from day one in the United States, United kingdom, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico Singapore and - for the first time - in China, where Apple used to deliver new iPhones months after they'd launched in the United States...

Missing iPhone 5c presale announcement causing Wall Street worries

It doesn't take much to spook investors. For instance, concern over Apple's silence on iPhone 5c presale numbers prompted a 2.5 percent dip in the Cupertino, Calif. company's stock Monday. At issue is whether a lack of a preorder announcement signals less demand for the inexpensive iPhone or supply problems for the flagship iPhone 5s.

Although Apple didn't announce presale figures for the first iPhone, the iPhone 3G and the iPhone 3GS, starting with the iPhone 4 the company has issued a press release touting a newly-broken presale number. Is Apple just waiting until sales of the iPhone 5s (which isn't available for preorder) launches to make an announcement for both iPhones?

One answer could come from China, where a carrier yesterday announced how many of the new iPhones have already been reserved...

Apple begins taking iPhone 5s reservations in China, most models already sold out

Apple took some criticism yesterday for not announcing any iPhone 5c sales numbers from its pre-order launch weekend. Many pundits took the PR silence as a sign that the plastic handset isn't selling very well.

But that doesn't seem to be the case with the company's flagship iPhone 5s. The phone just became available for advanced reservation in Hong Kong and mainland China, and several models have already sold out...

Apple airs new ‘Plastic Perfected’ iPhone 5c ad

Apple has aired a new ad tonight for its all-new iPhone 5c handset. The spot is entitled 'Plastic Perfected,' and it focuses on the device's bright colors and the polycarbonate material used to make its outer casing.

The commercial is a significant departure from Apple's recent TV adverts, as it features no dialogue or voiceover. All you hear is a catchy song play in the background as you watch liquid morph into the iPhone 5c...

Sprint taking $100 off iPhone 5c and 5s models for new customers

With both new iPhones coming to Verizon, Sprint, AT&T and T-Mobile this week, expect to see providers put in a little extra effort to lure in new customers. After all, this is the first time ever that Apple's popular handset will launch on all 4 major US carriers.

Sprint, for example, announced today that it will be offering a $100 instant credit to folks porting in their number to their network from another carrier. And that credit can be used toward the purchase price of the iPhone 5c or 5s, essentially knocking $100 off...

Apple to devs: we want your 64-bit apps ASAP

With its new flagship iPhone 5s, Apple is ushering in an era of 64-bit computing on smartphones, an unexpected move which has left rivals such as Samsung scrambling to release mobile devices running 64-bit processors at some point in 2014 - with absolutely no clear idea of how the hardware and software will work together to improve their apps.

In the meantime, Apple is now asking its registered iOS developers to optimize and submit their warez for the device's 64-bit A7 chip...

Pre-ordered iPhone 5c cases begin arriving

Alongside the all-new iPhone 5c, Apple unveiled six new colorful cases for the handset last week. The company has taken some heat over their radical design, but it believes they'll provide customers with an easy way to customize their devices.

Made from silicon, with 35 small holes punched in the back, the accessory went on sale right next to the iPhone 5c pre-orders last Friday. And although the phone itself won't start hitting doorsteps until Friday, some have already received their cases...

Web logs show Apple testing iOS 7.0.1, iOS 7.1

Apple won't be releasing iOS 7 to the public until Wednesday of this week, but it's already believed to be widely testing multiple versions of future updates. This according to the web analytics of iDB and other websites.

The web logs show that sites starting receiving hits from devices running everything from iOS 7.0.1 to iOS 7.1 back in August, with traffic increasing in early September. And all of the activity is coming from Cupertino...

Rockstar releases Grand Theft Auto V companion app ‘iFruit’

It's been a long time since I've been as excited about a game release as I am about Grand Theft Auto V. Set to go on sale at midnight tonight, the fifth installment in the popular GTA series looks impressive from every angle.

Ahead of tomorrow's launch, Rockstar has released a companion app today for GTA V called 'iFruit.' Available on both the iPad and iPhone, the app offers several useful features like the ability to customize in-game vehicles...

China Unicom announces taking 100,000 iPhone 5s/5c reservations

As Apple fans in Japan batter the storm camping out in front of the local Apple Store ahead of Friday’s launch of the new top-line iPhone 5s and the colorful plastic iPhone 5c, journalists have been playing somewhat of a guessing game regarding iPhone 5c pre-orders (the 5s isn't available for pre-order).

What's the new milestone going to be and will it shatter previous iPhone pre-orders are the questions occupying the collective minds of Apple watchers as pundits have been holding their breath for an Apple press release. In the meantime, China Unicom has released some cold hard numbers...

Japanese typhoon can’t stop fans waiting for new iPhones

Would you brave a tornado or hurricane to be first in line for Apple's newest iPhones? That was the situation in Japan, where Tokyo consumers camped out in front of the local Apple Store ahead of Friday's iPhone 5s/5c launch. Luckily, Apple employees let the fans inside just before a typhoon struck.

Along with shelter from the storm, drenched fan boys and girls were given complimentary water, according to a local report. Customers were "so moved" by Apple's gesture, according to a YouTube user who uploaded a video of the weather. Japan's largest carrier NTT DoCoMo becomes the latest provider in that country to sell the Apple smartphone...