Citing brokerage analysts, The Korea Herald reported Tuesday that Samsung's latest Galaxy S8 flagship smartphone has moved fewer units than the previous-generation Galaxy S7 model.
Samsung sold an estimated 9.8 million units in Galaxy S8's first two months of availability, or about 20 percent less than Galaxy S7’s twelve million sales in the same period last year.
It should be taken into account that Galaxy S8 started selling in three key markets while its predecessor sold globally immediately.
The report attributed the sales decline largely to the saturated smartphone market and, in part, to fiercer competition from Chinese rivals. Samsung apparently reduced supply orders for some parts, an unnamed industry source said.
That Samsung hasn't' bragged recently about Galaxy S8's sales is another indication of the potentially slowing sales. “We estimate Galaxy S8’s sales volume to be similar to that of Galaxy S7 for now,” is all a Samsung official had to say about the matter.
The only data point Samsung shared was on May 16, when it said global shipments of its latest flagship smartphone exceeded ten million units in its first three weeks of availability.
Galaxy S8 debuted on March 30 and started selling globally on April 21.
“Since the 10 million shipment, Samsung is not revealing sales figures possibly due to slowing sales,” said a local analyst. “We assume Galaxy S8 is selling less than Galaxy S7.”
Confirming recent rumor-mill talk of a glossy black edition of its Galaxy S7 Edge smartphone, Samsung today officially announced a new Black Pearl color option in an attempt to counter what's been reported as high demand for Apple's new Black and Jet Black iPhone 7 models. The new colorway, Samsung said, “radiates quality and luxury” and was designed to be “modern and striking”.
Samsung is said to copy Apple, again, by adding a new “glossy” color option to the Galaxy S7 lineup next month that sounds a lot like the iPhone 7's Jet Black finish. According to The Korea Herald newspaper yesterday, Samsung is readying to release its own Jet Black Galaxy S7 in December to make up for lost sales stemming from Note 7's discontinuation.
The Korean firm reportedly saw success in recently bringing the Note 7's Coral Blue colorway to the Galaxy S7 lineup, joining the S7's existing glossy Onyx Black color option.
Samsung is expected to lose a few billion dollars over the ill-fated Note 7 which got discontinued after numerous reports of spontaneous battery fires. The Note 7 debacle has created an opportunity not just for Apple and Google, but just about every vendor out there that builds high-end smartphones.
According to DigiTimes, Apple has now increased iPhone 7 and iPhone 7 Plus orders for the crucial holiday quarter as it looks to snatch some market share from Samsung.
Samsung started building phones with curved screens beginning with last year's Galaxy S6, a risky move that has now paid off if Samsung's reinvigorated sales are an indication. The current Galaxy S7 has perfected that design and the fact that the latest Note 7 phablet adopts the S7's gorgeous wraparound screen signals Samsung's confidence in the new industrial design which breaks away from the flimsy plastic the firm used just two short years ago.
Apple, too, is said to be rolling out a brand new industrial design for the Tenth Anniversary iPhone in 2017, with rumors and analysts pointing to a Galaxy Edge-like wraparound AMOLED display for the device. Which begs the question, what's the reasoning behind curved-screen phones other than the looks?
Samsung this morning announced results for the second calendar quarter ended June 30, and the numbers are encouraging despite global smartphone sales cooling down. The South Korean conglomerate's mobile division reported “substantial earnings improvement” buoyed by strong sales of its flagship Galaxy S7 and Galaxy S7 edge flagship smartphones.
The data is newsworthy given strong competition Samsung has been facing on the low-end from Chinese rivals like Xiaomi and Huawei and on the high-end from Apple's iPhone. This is the best earning result Samsung has posted in two years, by the way.
You don't need to be an advertising expert to figure out that the latest campaign for Samsung's Galaxy S7 and Galaxy S7 Edge bears striking resemblance to “Shot on iPhone,” one of Apple’s most successful ad campaigns which has won many awards since its debut nearly two years ago.
As CNET reported this morning, Samsung started airing a brand new commercial for its new Galaxies.
Titled “Captured on Samsung Galaxy S7”, the video was conceived to show off 4K video capture capabilities of the phone.
It's an established fact that Alphabet Executive Chairman Eric Schmidt owns an iPhone because, you know, it pays to experience what the competition is doing firsthand. In a fireside chat at the Startup Fest Europe in Amsterdam, Netherlands, today with CNBC journalist Julia Chatterley, he publicly admitted for the first time to using both an iPhone 6s and Galaxy S7, teasing the mostly iPhone-totting audience that Samsung's device is better.
According to preliminary results posted Thursday, there's a light at the end of a long tunnel for Samsung Electronics and that light is the new Galaxy S7 flagship smartphone. After more than two straight years of decline in its mobile division, the South Korean firm is now projecting more than ten percent profit growth for the first quarter of 2016, beating market estimates.
The Galaxy S7 and Galaxy S7 edge were announced back in February ahead of their March 11 debut. Both phones, which have managed to address some of user complaints like memory expandability, were met with mostly positive reviews. Thus far, the new devices have moved three times as many units in their first month compared to their predecessor, the Galaxy S6/edge series, according to Bloomberg.
Samsung's Galaxy advertising campaigns typically are not the subtlest of digs at Apple, but the new star-studded commercial for the latest Galaxy S7 smartphones is different.
Featuring actors William Macy and Wesley Snipes, hip-hop artist Lil Wayne and other celebrities, the commercial focuses on the features that differentiate the Galaxy S7 from the iPhone 6s.
The highlighted features that the ad poses as the Galaxy S7's competitive advantage over Apple's smartphone include waterproofing, two times better lowlight performance, a longer-lasting battery, support for Samsung's virtual reality headset, Samsung's mobile payment system that works anywhere credit cards are accepted, the phone's expandable memory and more.
Chinese handset maker Xiaomi at the Mobile World Congress in Barcelona, Spain, today announced its latest Mi 5 smartphone, billed as a super flagship device due to some beastly specs.
The new Xiaomi Mi 5 basically packs in as much hardware as Apple's iPhone 6s and Samsung's newly announced Galaxy S7, for half the price, with industrial design that looks like a cross between the iPhone 6s and Galaxy S7.
The maxed-out spec sheet includes things like the latest Qualcomm chip with four gigabytes of RAM, a sixteen-megapixel camera from Sony with sapphire lens protection, a full HD IPS LCD edge-to-edge screen, a fingerprint sensor integrated into the Home button, 128GB of on-board storage with support for micro SD cards and more.
Sticking to its tradition, Samsung today officially announced its next-generation Galaxy smartphones, the Galaxy S7 and Galaxy S7 Edge. An evolution of last year's Galaxy S6, the new phones retain Samsung's quad HD Super AMOLED display while fixing some of the annoyances of the Galaxy S6.
Notably, this includes IP68 water and dust-proofing and support for microSD cards via a hybrid SIM card tray to boost storage capacity up to 200GB (in some select countries, the tray can be used with a dual SIM card).
The battery is still non user-replaceable, but the cameras have been improved. Yes, the camera hump is still present on the back, albeit much less pronounced than on the S6. The overall look and feel of the new handsets hasn't changed much from the Galaxy S6's seductive metal-and-glass industrial design.