Following Apple's action-packed media event yesterday which saw introductions of the iPhone 6s and iPhone 6s Plus smartphones with 3D Display technology, the new iPad Pro with Apple Pencil, the much improved Apple TV and more, both Sony and Samsung took to social media to poke fun of Apple's latest innovation.
As you may have guessed, Samsung especially took swipes at Apple's stylus, which isn't surprising given Steve Jobs' famous “If you see a stylus, they blew it” quote and the fact the Galaxy maker pioneered stylus-enhanced phablets with its Note lineup.
Samsung is offering some extra goodies to people interested in participating in its Ultimate Test Drive program which seeks to persuade iPhone users to test-drive the Galaxy S6 edge, Galaxy Note5 or Galaxy S6 edge+ for 30 days in exchange for just one dollar.
Now the South Korean company is tempting would-be switchers with $100 of Google Play credit for buying apps, media and other content and an additional cheque for $100 if they traded in their iPhone to their carrier or retailer, as per AndroidCentral.
Samsung held its Unpacked 2015 media event this morning, a few weeks earlier than usual as the firm looks to steal Apple's thunder. Predictably, they unveiled two new devices: an even larger-screened Galaxy S6 with a curved screen, officially called Galaxy S6 edge+, and a fifth-generation Note phablet marketed as the Galaxy Note5.
Both devices run Android 5.1.
In addition, the South Korean conglomerate said Samsung Pay, its own mobile payment service, will go head-to-head with Apple Pay this September.
After posting another disappointing quarterly earnings, a fifth straight profit drop, Apple's chief rival Samsung has now slashed the retail price of Galaxy S6 and Galaxy S6 Edge flagship smartphones by a hundred euro, or about $110, BetaNews learned.
The consumer electronics giant's mobile division suffered a 37.6 percent drop in operating income during the April-June period after badly miscalculating demand for the higher-priced Galaxy S6 Edge, leaving it with unsold inventory of the regular Galaxy S6 devices.
Surging iPhone demand on the high-end and plummeting sales of its feature phones that are getting squeezed out of the market by Chinese upstarts like Xiaomi are largely blamed for yet another disappointing quarterly earnings that Samsung posted Thursday.
The South Korean conglomerate reported an eight percent annual decline as profits decreased to 5.75 trillion Korean won, or approximately $4.9 billion, from 6.3 trillion won a year earlier. Analysts predicted 5.6 trillion won of net income. The results mark a fifth straight drop in quarterly earnings for the consumer electronics giant.
The bad news gets worse as Samsung's mobile division, its bread and butter, reported a huge 37.6 percent drop in mobile operating income which fell from 4.42 trillion won in 2014 to 2.76 trillion won during the April-June period.
Samsung's marketing department has admittedly become very skilled at the craft of Apple-bashing, always eager to find an interesting new angle to discredit the iPhone.
Forget about wall-huggers—Samsung's latest television commercial for the Galaxy S6 Edge flagship attempts to diss those who would use an iPhone, likening them to “a nation of checkers.”
You know the type.
Those rude people that destroy your moviegoing experience by checking out their email and ruin your dinner by constantly glancing at their iPhone screen under the table.
Samsung just can't catch a break.
Although Korean investors thought the flagship Galaxy S6 and Galaxy S6 Edge smartphones would turn Samsung's fortunes around, the financial freefall continued when the South Korean conglomerate said Tuesday it expected to report a decline in revenue and profits when its second-quarter results go public later this month.
As the Wall Street Journal noted today, the unfortunate development marks Samsung's seventh straight quarterly profit decline. A source attributed worse than expected results to seemingly lackluster sales of Samsung's latest flagship handsets and a gross miscalculation in demand for the Galaxy S6 versus the Galaxy S6 Edge.
In a pair of new television commercials, Samsung is back at what it does best: bashing Apple's iPhone. Promoted under the tagline “six is greater than six,” the 30-second videos highlight three features of Samsung's Galaxy S6 and Galaxy S6 Edge: wireless charging, a wider-angle lens on the selfie camera out the front and a curved screen which displays tidbits of information across the edges of Samsung phones.
I've included both ads for your viewing pleasure.
I'll be the first to admit that the headline of this article may be a bit over the top sensationalistic or even linkbait, but same could be said for the iPhone 6 Bendgate articles. This is clearly meant for entertainment purposes. So, if you've been wondering how Samsung's new Galaxy S6 Edge performs under pressure, here's your answer.
Brought to you by SquareTrade, a San Francisco based extended warranty service provider for consumer electronics and appliances, their new breakability stress video shows Samsung's device bends faster than Apple's iPhone 6.