Event

Nike unveils more colorful, durable FuelBand SE

Nike held a big, athlete-filled media event in New York City this morning to announce its long-awaited second generation FuelBand fitness device: the Nike+ FuelBand SE.

The new Band looks virtually identical to its predecessor, except for the addition of some new color accents, but on the inside there has been a number of improvements...

Apple posts new iTunes Festival video ‘Moments’

There's only a few days left in the month, and that means that Apple's iTunes Festival is winding down. In fact, the show will come to a close on Monday, September 30 with a performance from Katy Perry.

To commemorate the event, Apple has tonight posted a short video to its YouTube channel entitled 'Moments,' which highlights a few of the 60 acts that took the stage in London over the past 30 days...

Apple posts video of iPhone event to YouTube

Apple finally posted it's big iPhone event to its YouTube channel this weekend. The media event, which has been one of the company's most significant in recent memory, saw Tim Cook and co show off not one, but two new iPhones, and a redesigned iOS 7.

Of course, the event has been viewable online for a while now. But if streaming the keynote through Apple’s website isn’t your thing, you’ll be happy to hear that you can now watch the presentation from virtually any desktop or mobile device via YouTube…

Everything you need to know about the iPhone 5s and iPhone 5c

Well, that’s all folks. The highly anticipated iPhone event has come, and gone. All announcements have been made, all software has been released, and Apple has shown us the future of its smartphone line.

A lot has happened in the last 12 hours, and we understand that it might have been difficult to keep track of it all. So we’ve put together this awesome roundup of everything important that happened today…

Watch today’s iPhone event now

Folks who missed Apple’s keynote this morning, or would just like to watch it in its entirety, will be happy to hear that Apple has just posted the full video online for your streaming pleasure. Obviously, you can read everything you need to know about today’s event right here on iDB. But if you have the time, the video is definitely worth watching…

iPhone 5s pricing and availability: starts at $199, available on September 20

Now that you know all about the new iPhone 5s, the next two questions are: "when can I get it?" and "how much is it going to cost me?" As far as price goes, Apple has stuck with its usual scheme: the 5s will start at $199 for the 16GB model with a two-year carrier contract. And availability will depend on where you live.

It appears that Apple will not be putting this handset up for pre-order like it has in year's past, but it will be available in-stores on September 20. Note that this initial launch group now includes China, which is pretty significant considering that it doesn't typically get new Apple products until several months after launch.

The iPhone 5s camera: F2.2 aperture, larger pixels, burst mode, Slo-Mo and more

As expected, the new iPhone 5s features a significantly upgraded rear-facing iSight camera. It has a new five-element Apple-designed lens with an F2.2 aperture and a 15% larger active sensor area. The pixels are larger too:—1.5 microns.

The camera software has also been largely improved. The Camera app now sets white balance, exposure, and creates a "dynamic local tone map" with "autofocus matrix metering" for 15 zones—all automatically. More details after the fold...

This is the iPhone 5s

Well the big moment has finally arrived. After months of rumors, reports and speculation, Apple has just taken the wraps off of its new flagship smartphone: the iPhone 5s.

It's a familiar-looking handset with a bevy of upgrades—including a new 64-bit A7 processor, and a handful of new features. And yes, it looks like there's a new gold colorway...

Tim Cook kicks off iPhone event with usual barrage of stats

Great news folks, the moment we've all been waiting for is finally here! Tim Cook has just taken the stage in Cupertino, meaning Apple's iPhone event has begun and we are just moments away from seeing the new smartphone.

As usual, the CEO is getting things started this morning by going over some significant sales numbers and achievements for the company over the past year. And also as usual, we're collecting and posting them for you after the fold...

iDB is ready for Apple’s iPhone event tomorrow, are you?

In case you haven’t picked up on it yet, tomorrow is a huge day for Apple. The company is expected to unveil not one, but two new smartphones: an iPhone 5S, which will replace the current flagship iPhone 5 handset, and an all-new low-cost 'iPhone 5C' model.

We're assuming there won’t be a live stream of tomorrow’s presser (although you never know), and a clip of the event won’t likely be available until hours after it’s over. But never fear, iDB will be here all day providing you with coverage and commentary…

Apple dresses up Cupertino campus ahead of tomorrow’s iPhone keynote

Ahead of tomorrow's iPhone keynote, which starts at 10am Pacific / 1pm Eastern, colorful banners have now gone up the facade of Apple's Town Hall auditorium building in Cupertino, California. Watchful folks could point out that Apple typically holds its high-profile product unveilings at major venues like San Francisco's Moscone West or Yerba Buena Center for the Arts.

This time around, they've opted for a more intimate (and more controllable) setting at its own campus. The last time Town Hall was used was for the iPhone 4S introduction in October 2011. As yo can see yourself, the media event livery pictures the same colorful dots we first saw on Apple's event invitation.

I've included more shots right after the break...