Apple on Sunday night announced its RED campaign for World AIDS Day 2014. For the next two weeks, Apple is devoting a special section of the App Store called "Apps for (RED)," which will feature 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight aids.
Additionally, Apple says that it will donate a portion of all sales from both its retail and online stores around the world to the Global Fund from during Friday, November 28 and Monday, December 1. These days are known as 'Black Friday' and 'Cyber Monday,' and are two of the biggest shopping days of the year.