Apple has been working hard in recent weeks to make App Store search results smarter and more relevant, reports TechCrunch. The outlet points to comments from high profile app developers, who began noticing changes to the search results earlier this month and a major algorithm update on November 12.
"I just searched Twitter on the App Store and Instagram is gone," Contrast's David Barnard pointed out on Twitter. "Tweetbot is #4, Twitterrific #5, and more relevant results overall." Tapbots developer Paul Haddad also spotted the change, noting that the change has had a significant impact on his app searches.