Apple began adding several new app categories to its Apple TV App Store on Thursday. As noted by Afterpad, the new categories are being rolled out to Apple TV 4 owners at a staggered pace, so they may not be available to everyone just yet.
The new categories include Catalogs and Utilities, and should help ease what has been a pain point for early ATV 4 adopters. Since the device launched last fall, App Store browsing and discovery has been a prominent complaint among users.