Apple is planning a departure from the long-standing 70/30 iTunes pricing arrangement it has with digital media companies, reports the Financial Times. According to sources familiar with the matter, Apple is discussing new commercial terms with a number of players in the video, music and news subscription space.
The split, which doles out 70% of app and media sales to content owners/creators and 30% to Apple for hosting and distribution, has been around since the iTunes Store first launched in 2003. Apple hopes the change can improve its relationships with media firms, and reassure regulators that it's not abusing its power.