Apple on Thursday posted a new ad to its YouTube channel labeled "iPhone - Apple Pay." The spot is the latest in the company's ongoing "if it's not an iPhone, it's not an iPhone" campaign, and of course highlights its new mobile payment service.
The commercial is very similar to previous ads in the campaign. It begins with a voiceover saying "this is an iPhone," and then the video proceeds to show how Apple Pay works. The shot closes with the tagline "if it's not an iPhone, it's not an iPhone."
The Apple TV fell to the spot of the fourth most popular streaming media device in the US last year, according to a newly-released study by Parks Associates. The research firm says that sales for Apple's set-top box were eclipsed by those from Roku, Google and Amazon.
"Roku continues to lead streaming media device sales in the U.S.," said Barbara Kraus, the director of research at Parks Associates. Their data shows that Roku accounted for 34% of units sold in 2014, with Google in second at 23%, and Amazon overtaking Apple for third.
Apple Watch advertising has been amped up quite a bit with news of a remarkable eye-candy floral display which promotes the wearable device at Selfridges, a chain of high end department stores in the UK founded by Harry Gordon Selfridge.
According to design outlet Wallpaper, two dozen floral displays that wrap around Selfridges’ flagship store in London sport blooming flowers and other floral motifs directly inspired by the Motion face on the Apple Watch.
You'll never get caught in the rain or snow again no matter where you live, provided you use Yahoo's gorgeously designed mobile Weather app which in its most recent update has added near-term weather alerts.
In addition, Yahoo Weather for iPhone and iPad, now bumped to version 1.8, is even more accurate than before and zooms in smartly on microclimates.
After iOS 9 launches this fall, reading aficionados and news junkies will have a field day consolidating their reading experience via a brand new Flipboard-like app.
Called News, it basically aggregates news stories and popular blog posts from around the web and presents them in a beautifully decluttered view with smooth layouts made possible by the new Apple News format.
But Flipboard isn't standing still either.
Today, the social news aggregator service began rolling out some changes to its mobile app which it designed to help users fine-tune their Cover Stories view using an all-new thumbs-up and thumbs-down system.
1Password, the popular password manager for iOS, OS X and Windows by developer AgileBits, today received a nice little update in the App Store which bumped the app to version 5.5 and brought out a couple notable improvements.
In addition to a brand new quick vault switcher, 1Password 5.5 contains improvements to TouchID authentication, shared lock settings, browsing Credit Card items on your Apple Watch and other tidibts.
The Apple Watch will be available in some additional locations in France beginning tomorrow, August 21, French blog iPhoneAddict reported Thursday.
In addition to Apple's own brick-and-mortar and online stores which have been carrying the device in the country since its April 24 unveiling, customers in Paris will be able to pick up the device through the Fnac online store and its flagship retail outlet at the famous Champs Elysées.
The plot is thickening following yesterday's analyst report that Apple's larger-screened iPad is entering mass production in September and October and recent sightings of an unreleased “iPad6,8” model with a screen resolution of 2,732-by-2,048 pixels in commercial app analytics data.
According to Asian trade publication DigiTimes, Japanese giant Sharp and Foxconn, the world's top product assembler, will be supplying touch modules for the larger iPad, tentatively dubbed by the press the iPad Pro.
As expected, Samsung is taking its patent battle with Apple to the United States Supreme Court. The San Jose Mercury News points to a new court filing from the company, which voices its intent to ask the Supreme Court to hear its case.
In 2012, Samsung was found guilty of infringing on multiple Apple patents and was ordered to pay Apple more than $1 billion in damages. That amount has since been cut in half, but Samsung is hoping to get the sum further reduced.
Our tracking of iOS 8 adoption rates continues with the newest update from the App Store dashboard indicating that the company's mobile operating system is now powering an impressive 86 percent of the iPhone, iPod touch and iPad devices in the wild, as measured by the App Store on August 17, 2015.
iOS 7 continues to account for thirteen percent of iOS devices, with older iOS versions continuing to scrape out a mere two percent. A month ago, iOS 8 adoption stood at the 85 percent mark and iOS 7 comprised thirteen percent of iOS hardware in the wild.
In addition to running newly-released Windows 10 natively on your Mac in dual-boot mode through Boot Camp 6, you can now enjoy Microsoft's latest and greatest operating system alongside OS X using the popular virtualization solution, Parallels Desktop.
In its latest incarnation that was released earlier today, Parallels Desktop 11 brings full support for Windows 10 features like Cortana and experimental support for Macs running OS X El Capitan.
Apple's partnership with the now bankrupt GT Advanced Technologies has crashed spectacularly, but that didn't stop the Cupertino firm from seeking out alternative sapphire suppliers for the coating on the stainless steel Apple Watch's screen. And it's found out in Russia, the country's Sputnik News newspaper reported Wednesday.