As part of a new strategy following failed talks with major networks regarding licensing their programming for a rumored over-the-top iTunes video service, Apple is reportedly considering developing own TV shows to offer exclusively to its iTunes customers, The Street reported Friday. The publication's track record in predicting Apple's moves isn't great so take the story with a pinch of salt.
Citing two unnamed people with knowledge of the overtures, the report alleges that Apple is internally planning to announce exclusive content as part of a cable-like offering in September, as part of the iPhone 7 introduction.