Apple

iPhone 7 torture tests show low chance of bending, camera cover & Touch ID scratch easily

Apple’s new iPhone 7 & 7 Plus are just now starting to get into consumers’ hands, and as a result, the run of the mill stress and torture tests have been ongoing since the end of this past week.

The iPhone 7 has proved to be very reliable in water resistance testing, as well as in drop testing, but there are other forms of durability tests too that might tickle your interest.

Media, polls and quoted tweets no longer count against Twitter’s 140-character limit

In May of this year, Twitter promised it would be stopping counting media and other non-text content against its 140-character limit. Today, the company announced that embedded photos, videos, GIFs, polls and quoted tweets no longer count toward your 140 characters.

Twitter originally promised to also stop counting user mentions like @iDownloadBlog, but didn't specify today when it'll drop @usernames from the character count.

Reports of iPhone 7 Home button and camera lens not covered in sapphire are false

I've seen a few reports on the web claiming that the new iPhone 7 and iPhone 7 Plus do not use sapphire crystal to protect the Touch ID sensor on the non-moving Home button and the camera lens. It would make sense for everybody to stop worrying because these reports are simply not true.

According to Apple's marketing boss Phil Schiller on Twitter, both new iPhone models use sapphire protection for the Home button and camera lens, just like before.

65+ new Apple Watch features in watchOS 3

watchOS 3 released alongside iOS 10 with a bunch of new features, core technologies and user interface enhancements. With watchOS 3, navigating your watch is now intuitive, as it should have been from the onset. A new Dock feature lets you access your frequently used apps with a press of the Side button and they load way faster, even on the original watch.

Apps can also take advantage of Background App Refresh technology to stay up to date, Messages now supports stickers, enhanced Digital Touch features and even fullscreen and bubble effects, like in iOS 10, plus tons more.

Some iPhone 7 units not regaining mobile service after exiting Airplane Mode, Apple investigating

An unknown number of users are reporting that their brand spanking new iPhone 7 is struggling to regain mobile service after Airplane Mode has been cancelled. According to internal documents, the company is aware of and investigating the issue.

Apple's reportedly advised authorized service providers to instruct customers to restart the affected devices and, if service persists, remove and re-insert the device's SIM card.

Video: iPhone 7 running circles around Note 7 in terms of switching apps

Apple makes the fastest smartphone chips on the planet and the iPhone 7's in-house designed A10 Fusion chip has given top Android handset makers who buy off-the-shelf processors plenty to worry about. Tight interplay between Apple-designed silicon, operating system, apps and services gives the iPhone a distinct advantage over competitors when it comes to smooth app switching and multitasking.

A non-scientific video put together by YouTuber PhoneBuff, which compares app loading and switching times on the iPhone 7 and Samsung's latest Note 7, highlights the benefits of designing the hardware and software under one roof as Apple's new phone with half the Note 7's RAM runs circles around Samsung's exploding flagship in terms of loading and switching apps.

Bloomberg: Note 7 fires result of Samsung’s rush to beat “dull” iPhone 7 to market

After they began hearing earlier this year that the iPhone 7 would look just like the previous two models, the top brass at Samsung Electronics, including its mobile chief D.J. Koh, have made the decision to outmaneuver Apple and move up the launch of the Note 7 to early August. In hindsight, it was a risky, ill-fated move that has backfired and damaged Samsung's brand and reputation.

In its desire to beat the “dull” iPhone 7 to market, Samsung pushed suppliers to meet tighter deadlines which caused problems with the handset's battery, according to a report Monday from Bloomberg citing “people familiar with the matter”.

James Corden pitches commercial ideas in new Apple Music ad

Apple on Sunday night aired a new Apple Music ad during the 2016 Emmy Awards starring "Late Late Show" host James Corden. The spot is called "The all-new Apple Music," and it highlights the content and discovery features of the company's streaming service.

In the humorous clip, Corden pitches Apple Music commercial ideas to executives Jimmy Iovine, Eddy Cue and Bozoma Saint John. As you can imagine, most of Corden's concepts are off-the-wall, and in the end the team decides the collaboration isn't going to work.

How to play YouTube and other web videos inline in Safari on iPhone

With iOS 10, Safari didn't receive a major facelift like some other Apple apps did. That's not saying Safari didn't have a few tricks up its sleeve that make browsing the web a more pleasing experience for everyone. One of the little things about iOS 10 that I'm sure many folks appreciated was the ability for Safari to play videos inline on the iPhone and iPod touch, too.

This feature has been present on iPads for years.

Thankfully, you can watch most web videos inline on your iPhone and iPod touch, even while multitasking in Safari. Telling Safari to play a video inside the webpage isn't as obvious as it could have been, so here's a little tutorial to get you up to speed.

Check out the latest Apple Watch Series 2 ad

In addition to a pair of iPhone 7 ads showcasing water resistance and all-new camera sensors that capture more light in low-light situations, Apple today also released on its YouTube channel a new commercial for the Apple Watch Series 2.

Titled “Go Time,” the 60-second video takes us through the device's major enhancements like a faster processor, built-in GPS, improved water resistance, swim tracking and more.

Apple airs new iPhone 7 ads, “Morning Ride” and “Midnight”

Following its inaugural iPhone 7 commercial focused on water resistance, dual cameras and other new features, Apple today posted a pair of new videos on its YouTube channel. Titled “Morning Ride” and “Midnight,” these commercials challenge customers to “brave the elements with the water-resistant iPhone 7” and take better low-light pictures thanks to all-new sensors that capture more light than before.