Last year, Apple honored Earth Day with an App Store promotion that sent 100 percent proceeds from select app purchases to the World Wildlife Fund (WWF). It ended up being wildly successfully as the company revealed it donated $8 million to the fund. This year in celebration of Earth Day 2017, the two brands are collaborating on a similar money-raising initiative involving Apple retail stores.
Apple partners with World Wildlife Fund on money-raising Earth Day 2017 initiative