Launching a week from today, a new Apple Watch variant¬†created in partnership with Nike pairs a Space Gray Apple Watch Series 2 aluminum case with a¬†strap featuring¬†a new creamy color¬†and¬†black perforations (they’re calling this color combo ‚ÄúLight Bone‚ÄĚ). Marketed as Apple Watch NikeLab, this limited-edition version of the¬†wearable device¬†will be available on, at NikeLab doors and at an Apple Tokyo popup store in Isetan beginning next Thursday,¬†April 27.

NikeLab¬†models will be available in 38mm and 42mm options, respectively priced at $369 and $399 like your regular Series 2 models. I’m not sure if you can discern it from the hero shot top of post, but the NikeLab Innovation x Innovators logo appears on the inside of the strap.

Like prior Nike+ variants¬†of Apple Watch, the new NikeLab edition is being positioned as ‚Äúthe ultimate style companion‚ÄĚ for those with a passion for running.

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Aside from a special combination of straps/colors/materials along with deep integration with the Nike+ Run Club app and a few exclusive Siri commands, this is your regular Apple Watch Series 2 will all the features you’ve come to love: built-in GPS, water resistance up to 50 meters, a faster S2 chip and a lot brighter screen than its predecessor’s.

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Curiously enough, these new NikeLab variants¬†won’t be offered in Apple’s own retail stores or through the company’s online store, which is definitely a first for the wrist-worn device.

Apple’s been collaborating with Nike on various initiatives since the iPod days.

After launching two Apple Watch Nike+ models in Silver and Space Gray last September, Apple this spring made the exclusive Apple Watch Nike+ straps available standalone.

Previously, you had to¬†opt for an Apple Watch Nike+ if you wanted one of those wonderfully executed bands in Nike’s signature colors.

Source: Nike