Apple today published a new commercial on its Japanese YouTube channel, titled ”Race”.
The 30-second television spot is all about iPhone 7, which in Japan comes with a special chip supporting Sony-developed FeliCa mobile payments technology.
With FeliCa support, folk in Japan can buy tickets via Apple Pay at terminals supporting Suica, QUICPay or iD. Apple Pay launched in Japan at the end of October 2016.
Last Friday, Apple's United Kingdom branch shared a pair of Christmas-themed commercials for Apple Watch Series 2. The videos have since appeared on Apple's U.S. YouTube channel, in addition to an additional two 15-second ads for Apple Watch Series 2, titled “Go Dance” and “Go Out”.
Apple's United Kingdom branch today shared a pair of new ads via its dedicated UK YouTube channel.
The two television commercials run fifteen seconds long each and promote Apple Watch Series 2 ahead of Christmas. Titled “Go Play” and “Go Run,” positioning Apple's latest GPS-equipped watch as the perfect assistant for a healthier life and the perfect fitness companion. Check them out and let us know what you think in the comments.
Apple has stopped disclosing how much it spends on advertising, as revealed in its annual report (10-K) filed with the United States Securities and Exchange (SEC) commission in October.
Apple's motives behind this move are unclear and the SEC filing makes no mention of its advertising expenses for the whole 2016. In 2015, Apple's ad spend rose fifty percent to a record $1.8 billion.
The decision to stop reporting how much it spends on advertising may have something to do with the fact that the iPhone maker ended 2016 with its lowest operating margin since 2009, partially due to spending more ad dollars to drive total revenue.
Apple just aired a brand new holiday-themed television commercial through its channel on YouTube. Titled “Frankie’s Holiday,” the cinematic video runs two minutes long and depicts an unexpected holiday visitor who finally receives the “warm welcome he’s always yearned for.” The unexpected visitor is Frankenstein himself, who happens to be an iPhone 7 user.
The Christmas-themed upbeat commercial conveniently closes with a positive message which invites users to open their hearts to everyone.
The new MacBook Pro hasn't even shipped to everyone who have pre-ordered it, but on Thursday Apple began airing its very inaugural television commercial. Aptly titled "Bulb," the video runs one minute and 37 seconds long and frames the expensive notebook as a tool "for ideas to come".
"Ideas have always pushed the world forward," Apple says in the ad. "Introducing a tool for all the ideas to come. The new MacBook Pro."
During the official iPhone 7 unveiling last month, Apple announced one brand new and two improved Beats by Dr. Dre headphones, all of which utilize the new Apple W1 wireless chip: Powerbeats3 Wireless, Solo3 Wireless and the upcoming BeatsX earphones. A new ad Apple posted Monday, featuring Karlie Kloss, Young M.A., Brunas Schmitz and Justine Skye, highlights some of the Solo3 Wireless features enabled by the W1 chip, like touch controls and a longer lasting 40-hour battery.
As you know, Apple shuttered its in-app iAd advertising network back in the summer because selling ads is “just not something we’re good at”. A new report this morning from Recode revealed that the iPhone maker is leaving the creation, selling and management of ads on its Apple News service to the ad sales teams over at NBCUniversal.
“Apple is going to hand over ad sales for the app to Comcast’s NBCUniversal in an exclusive deal that starts in January,” reports the outlet.
Apple today shared a new television commercial via its YouTube channel highlighting stereo speakers and the improved IP67 water resistance on the iPhone 7 series. Titled “Dive”, the 60-second video opens with a pool scene depicting an older guy who is soaking up sun rays whilst listening to “La Virgen de la Macarena” by Arturo Sandoval playing through the iPhone's stereo speakers.
He then turns up the volume and proceeds to climb the high dive as everyone else is watching with anticipation. As the song climaxes, he jumps off causing his device to get splashed with water poolside. The video closes with Apple's “practically magic” tagline used consistently in iPhone 7 advertisements.
Survey conducted by mobile app marketing platform Adjust says one-fifth of total iPhone users in the U.S. have opted to prevent in-app ads from being targeted at them directly. About eighteen million iPhone, iPad and iPod touch users in the country have used the Limit Ad Tracking feature to explicitly opt out of targeted advertising, according to the report.
Announced in June of this year, first ads started cropping up in search results on the App Store beginning October 5. Aside from a few launch hiccups, App Store search advertisements seem to be performing pretty well in their early days.
A new study by mobile data intelligence firm Mobile Action—based on a random and anonymous sampling of 77 Search Ads campaigns—has determined that the average Conversion Rate (CR) is 49.4 percent while Cost Per Acquisition (CPA) sits around $0.40.
Search Ads, the survey concludes, is “the biggest opportunity in app marketing right now.”
Apple's much improved Messages app in iOS 10 is more expressive than ever, especially with nicely done animations that take over the entire screen.
One of the fullscreen effects in Messages, a bunch of balloons that fly up from the bottom of the screen, is the central theme of a new iPhone 7 commercial that Apple posted on its YouTube channel today.
The 30-second commercial wraps up with the message, “The all-new iPhone 7, with expressive messages. Practically magic.”