When it comes to wearable technology, such as the Apple Watch and many other competing smartwatches on the market, fashion plays a big role. This isn't just something you take in and out of your pocket all day long; it's something you wear.
For that reason, a startup is launching an Indiegogo campaign for a new Apple Watch band made completely of wood, and it's being called Ottm.
Ottm will come in different kinds of wood colors and fit both 38mm and 42mm Apple Watches, as well as other smartwatches, and they're hand-crafted to ensure they're of the highest quality possible.