The Wall Street Journal thinks Apple wants to buy rights to original television shows and movies as another way of enticing users into choosing Apple Music over competitors like Spotify and Pandora. Monday, The Hollywood Reported published an interview with Apple executive Jimmy Iovine, who said that adding original video content to the music-streaming service is part of the plan to turn Apple Music into a pop cultural phenomenon.
Jimmy Iovine: original TV series and movies part of Apple Music pop cultural experience