Microsoft

Netflix taps Microsoft to be its partner for the upcoming ad-supported tier

An image showing a red Netflix Logo set agains an all-black background

An ad-supported tier for Netflix has been rumored for a bit now, but it only became official earlier this year when Netflix's co-CEO, Ted Sarandos, confirmed the upcoming tier. That obviously led to some discussion regarding who Netflix would partner with, because it would be a huge deal for any advertising company to land Netflix. Turns out, it won't be an advertising company after all.

Microsoft’s ‘Keystone’ cloud streaming device may take on the Apple TV in the future

At one point in the past, Microsoft was putting a lot of the company's eggs on a future focused almost entirely on streaming entertainment. So much so that one of its previous video game consoles, the Xbox One, was practically kneecapped right out of the gate because of Microsoft's vision for the future. Things didn't pan out that way, though, and now, with the Xbox Series S and Series X, Microsoft's back on track. But that doesn't mean the company has given up on that particular dream.