Apple

Apple Watch User Guide now available as a convenient download from the iBooks Store

The official Apple Watch User Guide is now available for download on the iBooks Store. Content-wise, the free electronic book is the same as the online version that Apple published yesterday on its website, it's just optimized for the iBooks app for the iPhone, iPod touch, iPad and Mac.

“Here’s everything you need to know about Apple Watch and the Apple Watch app on iPhone,” reads the blurb on the iBooks Store.

Apple posts 3 new Apple Watch ads: ‘Rise,’ ‘Up’ and ‘Us’

It's officially Apple Watch launch day, and Apple has already started celebrating by debuting 3 new advertisements for the wearable. On its YouTube channel, the company posted new videos entitled 'Rise,' 'Up' and 'Us,' respectively.

The ads are a major departure from the 'Reimagined' commercial Apple has been playing since March. Each one focuses on a tentpole feature—time, fitness and communication—and demonstrates them using real-world scenarios.

Apple offering online Personal Setup for new Apple Watch users

Apple on Thursday night began emailing Apple Watch pre-order customers (whose orders have already shipped), informing them that their wearable would be arriving soon and that they can get help setting it up in "the comfort of their own home."

The online "Personal Setup" service is essentially a video session in which you get instructions on setting up your Watch and an overview of key features. As with in-store Personal Setups, online sessions require you to schedule an appointment.

Apple begins notifying developers who get an expedited Apple Watch

Apple has begun notifying developers who signed up for the Apple Watch Sport lottery on the Developer Center if they have been randomly selected to make the purchase. It allows many who pay the $100 iOS Developer Program fee to bypass the long waitlist of Apple Watch orders the public is facing and get the Watch earlier. 

‘Offers Apple Watch App’ label added to App Store

In order to better distinguish between regular iPhone applications and those with added Apple Watch functionality, a new 'Offers Apple Watch App' label is now available in the App Store across the iPhone, iPad and iPod touch devices. It's also found when browsing Watch-compatible iOS apps in the App Store section of iTunes for Mac/Windows PCs.

When available, the label appears right below the app icon on individual app pages and in search results, making it easier to discover Apple Watch apps.

Twitter’s iOS app now showing apps on profile pages, new Highlights feature hits Android

The official Twitter application for the iPhone and iPad is now showing certain apps on profile pages, as noted by Twitter user 'ryan'. It's a silent refresh on Twitter's backend, meaning no update is necessary to your existing copy of Twitter for iOS. The web interface is unaffected by this nifty little change.

For the time being, it seems that mostly applications from major publications and brands are being highlighted, including ones by The New York Times and BuzzFeed, among others. In addition to branded news apps, other notable brands include Spotify and Twitter's own Periscope.

Apple Watch User Guide

Apple on Thursday posted its official Apple Watch User Guide to the web, offering information and instructions on all of the wearable's major features and functions. The move follows the rollout of the Apple Watch App Store, and the seeding of the first Watch firmware update, as Apple prepares for folks to start receiving their Watch orders tomorrow.

Final Cut Pro creator Randy Ubillos calls it quits after 20 years spent at Apple

Randy Ubillos, who created the first three versions of Adobe Premiere — the first popular digital video editing application — and whom Apple hired away from Macromedia to lead Final Cut Pro development, announced on Twitter this morning that he's ready to jettison from the mothership.

He was Apple's Chief Architect of all Photo and Video Applications across the company. He lead Aperture and Final Cut Pro development and was instrumental in bringing iMovie and iPhoto to the iPhone and iPad.

“After an amazing 20 years working on Apple products, today is my last day,” the tweet reads. “I look forward to retirement and the adventures ahead,” he added. His departure comes just 24 hours after Apple's senior PR director Natatlie Kerris announced, also on Twitter, her retirement to spend more time with her family.

Hours Time Tracking for Apple Watch launches, iPhone app goes free for a limited time

Hours Time Tracking, a beautifully designed time-tracking app by Apple Design Award winner Tapity that debuted on the App Store in the summer of 2014, has gone temporarily free in the App Store to celebrate the launch of Hours Time Tracking for Apple Watch.

A bona fide Apple Watch extension provided inside the refreshed iPhone app will be unlocked as soon as you get your hands on the Apple Watch, giving you access to oft-used features like starting, stopping and switching your timers, adjusting start and end times, a Glance overview of your current running timer and more.