You know the old saying, "where there's smoke, there's fire?" Essentially it means, well the way we use it anyways, is that we wouldn't be hearing consistent rumors from a bunch of different sources unless there was some kind of truth behind them.
This proved true with the recent iPad gossip, and we imagine the same will hold true for the rumored Apple TV set. Chatter has really picked up over the last year regarding an Apple-branded television, but it's actually been going on for more than 5 years...