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Jailbreakers to Become New Targets for Major Corporate Marketing?

Cody Lee ∙ Updated January 24, 2016

Since its inception, there was a dark cloud hovering over the jailbreak scene. People feared legal ramifications from Apple for "hacking" their iDevices, similar to what GeoHot is involved in with Sony. That all changed last summer when the government made an announcement that jailbreaking was legal by U.S. law.

Here we are, almost a year after the official statement, and the community is as big as ever. Saurik, the mastermind behind Cydia, estimates that there are between 10-15 million jailbroken devices in the wild. ModMyi founder Kyle Matthews shared a few other interesting statistics this morning about the iDevice hacking community that should catch the attention of major marketing firms.... 

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Apple Adds Another “If You Don’t Have an iPhone” Ad to the Lineup

Cody Lee ∙ Updated February 1, 2018

Apple is certainly well known and respected for its marketing abilities. From the "I'm a Mac" spots to the iPhone and iPad commercials, the Cupertino juggernaut doesn't seem to miss a beat in making hit commercials. Just a day after we showed you the Apple ad highlighting Apple's Game Center, we've caught another one.

This would be the fifth ad in the "If You Don't Have an iPhone" series since its debut last week. The new ad, titled "Retina," focuses on the much talked about, high resolution retina display introduced on the iPhone 4...

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Apple’s Latest “If You Don’t Have an iPhone” Ad Highlights Game Center

Guest Author ∙ March 25, 2011

Apple continues their "If You Don't Have an iPhone" marketing campaign with the latest ad focusing on Apple's iOS online multiplayer social gaming network, Game Center.

The 30 second commercial opens up by showcasing the huge library of games available in the App Store, such as Infinity Blade, and then shows the capabilities of Game Center, including friends requests, starting a multiplayer game through matchmaking, tracking achievements, and comparing high scores on a leader board.

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Apple’s “If You Don’t Have an iPhone” Ads Highlight App Store, iTunes, and iBooks

Alex Heath ∙ Updated May 11, 2018

Apple has released some new ads that focus on the three main e-commerce stores for the iPhone. These short, 30 second promos focus on the App Store, iTunes, and iBooks.

The main focus of these three ads is to show what people who don't have the iPhone are missing. The "If you don't have an iPhone" tag line plays throughout the ad as different features of each store are pointed out. Each ad ends with a little jab: "If you don’t have an iPhone, well, you don’t have an iPhone."

What do you think? The ads clearly get the intended message across. Perhaps a little too boldly? Apple sure knows how to make a poignant little commercial.

[MacStories]

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Verizon Offering Monthly Discount and a $200 Rebate for the iPhone with FIOS Purchase

Alex Heath ∙ Updated February 17, 2018

Verizon is using the iPhone for some cross promotion. Big Red is welcoming potential iPhone customers by offering a $200 rebate towards the iPhone with the purchase of Verizon's FIOS bundle. Customers will also receive a $5-$20 monthly discount on their plan with the purchase of FIOS.

Verizon has also updated its free FIOS DVR app for the iPhone, giving iPhone users another reason to use FIOS TV. If you're interested in what Verizon has to offer, these new discounts certainly sweeten the deal...

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Apple Posts a Roundup of iPhone Apps From TV Ads

Alex Heath ∙ Updated February 18, 2018

We all love Apple's broadcast commercials. They're elegant, pretty, and a great way to show off what makes the iPhone special.

There have been many iPhone ads from Apple over the years. These ads show off some of the best apps in the App Store. Have you ever seen an app in an iPhone commercial and wished you knew its name so you could download it yourself?

Apple has posted a roundup of popular apps from iPhone TV ads on iTunes...

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How to Speed Up Cydia

Sébastien Page ∙ October 25, 2010

One of the big downsides of Cydia is how slow it is. It usually takes a couple minutes from the time you launch Cydia to the time you can actually download something. Well, it doesn't have to be that way anymore... There is a simple and quick trick that will incredibly speed up Cydia by removing ads and screenshots in each package.

That means you won't see any ads anymore, but that also mean you won't be able to see app screenshots. That's something I'm willing to sacrifice if it can save me a few seconds here and there. Here is what to do to speed up Cydia...

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Apple Trademarks the Phrase “There’s an App For That”

Alex Heath ∙ October 12, 2010

Apple's trademark filing for their famous catchphrase, "There's an App For That" has been approved by the United States Patent and Trademark Office. The patent is filed under the Advertising, Business and Retail Services, Computer and Software service and Scientific services categories.

The trademark applies to, "Retail store services featuring computer software provided via the Internet and other computer and electronic communication networks; retail store services featuring computer software for use on handheld mobile digital electronic devices and other consumer electronics."

This doesn't mean that there can't be anymore cheesy blog headlines with the catchphrase (which I have been guilty of a couple of times). It does mean that Apple can pursue a commercial infringement of the trademark with much greater ease in court... 

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The iPhone App Store Adds “On The Grid” Category & it Looks Like Advertising

Guest Author ∙ August 30, 2010

I must say that I have enjoyed the anticipation that has come with waiting to see which category the App Store will add under their featured apps section. This week I was sorely disappointed by the organization of location-based apps entitled "On The Grid".

It should come as no surprise that Facebook tops the list after adding their take on the service via Places. Foursquare and Gowalla are next on the list that only sports a dozen entries...

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Will Apple’s iBooks Get iAds?

Guest Author ∙ August 25, 2010

The Wall Street Journal has an article about the possibility of advertisements hitting the pages of iBooks. This annoying idea is purely speculation but nevertheless worth a thought considering Apple's newest creation, iAds.

Books as an advertising platform would have much more influence than movies or television since readers typically reread a novel over the course of many years. iBooks would be around as long as the buyer decides to keep them on their devices, and that could be a long time considering the limited amount of space they take up.

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The iPhone Hosts 55% of All Smartphone Ads

Guest Author ∙ August 23, 2010

Millennial Media reports that Apple's iOS is the platform of choice when it comes to advertisers. What is even more profitable is the fact that the iPhone leads all smartphones with 55% of the market on its screens.

Who says ads aren't exciting? Including all devices, Apple products sport 35% of the pie while Samsung comes in 2nd with 17%, RIM with 10% and Motorola in 4th with 9%. Let's get back to smartphones which are defined by the study as products running a recognizable operating system.

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