Apple says next-gen Mac Pro will be available in December, starting at $2,999

It's the iPad day and Apple CEO Tim Cook has just finished his usual barrage of Apple biz stats at the Yerba Buena Center for Arts in San Francisco. After saying that Mavericks is available today as a free Mac App Store download and taking the wraps off the updated and cheaper 13 and 15-inch MacBook Pros, the company has now formally announced that its next-generation Mac Pro - pitched as "the future of the pro desktop" - is going to ship in December, costing just $2,999 for the entry-level configuration. I've included a few more tidbits right after the break..

Apple unveils new 13″ and 15″ MacBook Pros, drops price tags

Apple continues to run through its iPad keynote, and now that Craig Federighi has announced that OS X Mavericks is going to be available as a free update, Phil Schiller has taken the stage to talk about the hardware that'll run it.

Two new MacBook Pros have been introduced thus far, a 13-inch and a 15-inch. Both of them have been updated with Intel processing chips to increase performance and battery life, and both have received $200 price reductions...

OS X Mavericks will be available today for Free

Per the norm, Apple went through its routine of recapping many of the notable features available on its updated operating system. Craig Federighi took the stage to provide a recap, along with performing a demo showcasing iBooks, Maps, Finder tags, Safari Notifications, and more.

Although none of that is news to those of us who've been following OS X Mavericks since WWDC 2013, there is one piece of important info that hasn't been revealed until now — the price and release date. Just a few minutes ago, Apple revealed that OS X Mavericks would be free starting today!

Tim Cook announces 64% of iOS devices are now on iOS 7, other stats

Apple's highly anticipated iPad event is now underway, as Tim Cook has taken the stage to get things started. That means we are just moments away from seeing the new iPad, iPad mini, and other goodies.

Like clockwork, Cook has kicked things off this morning with the usual barrage of company milestones, sales figures and other important stats. We've collected the most interesting stuff for you after the fold...

New iPhones pushed Apple to top US smartphone seller in September

According to data from market research firm Counterpoint Research, Apple was the top US smartphone seller in September. The company overtook the spot from Samsung, who had been #1 in the country since May.

And it's not hard to guess where the boost came from, Apple released not one but two new handsets last month. The iPhone 5s was the overall top selling smartphone in September, and the iPhone 5c came in third place...

BBM sees 5 million downloads in first 8 hours of availability

Less than eight hours after officially hitting Apple's App Store and Google's Play store, the BlackBerry Messenger app (free download) has seen more than five million active downloads on iOS and Android combined, BlackBerry announced in a tweet.

The messaging application is a staggered rollout which employs a reservation system to prevent the kind of a server strain seen after the Android build had leaked out prematurely. According to some repots, there's a workaround that could let you use the app without waiting...

Android fanboys upset after Google’s Hangouts update hit iOS first

Apple doesn't port its own iPhone and iPad apps to Android, but let's pretend for a moment it did. How would you feel if the company issued a major update to, say, its Apple Store shopping app for Android first, then days or weeks later gave the iOS edition some much-needed love?

Wouldn't you have felt left behind?

You now have a good picture of the outrage flaming in the Android community after Google gave the iPhone users the ability to send and receive Google Voice calls through the Hangouts iOS app (free download).

Remarkably, this game-changing feature has yet to hit the Android Hangouts edition.

It's actually so bad that Vic Gundotra, Google's Senior Vice President of Engineering, had to jump into the comments section of his announcement blog post and reassure Android fans that Google hasn't forgotten about them. There will be an update coming soon, he promised and pledged users to make love, not war...

Tim Cook joins board of China’s top Beijing university

As China becomes more important to Apple's bottom line, the iPhone maker will need to grease the wheels to ensure products are timely approved. In a step in that direction, Apple CEO Tim Cook has joined the advisory board of a prestigious engineering university - which also happens to include a number of prominent Chinese politicians.

Cook, who is also a Nike board member, has added his name to a panel assisting Tsinghua University's School of Economics and Management (SEM), according to a report. As markets such as North America and Western Europe mature and growth slows, tech companies like Apple view China as a way to take up the slack...

Apple: ‘great new features’ coming to iWork for iCloud ‘in just a few short hours’

It was two months ago that Apple opened iWork for iCloud to everyone and now it seems the company is getting ready to launch Pages, Keynote and Numbers web apps for public consumption. While visiting beta.icloud.com and logging in with your Apple ID doesn't give it away, try clicking on, say, the Pages icon and you'll be greeted with a message saying "we're updating Pages for iCloud" and a typical Apple tease, "In just a few short hours, you'll be able to create and edit documents, and enjoy great new features"...

Evernote update brings editable homescreen layouts

If you're an Evernote ninja with a premium account, then one of your biggest gripes about the redesigned iOS 7 compatible app has no doubt been with its homescreen layout. Prior to the 7.1. update, Evernote users could in no way, shape, or form, alter the layout of the homescreen.

As a free user, this would be understandable, but as a paying premium customer, it's a bit frustrating to have to look at Evernote's homescreen, which contains advertising, every time the app is opened. The good news for us is that Evernote has realized the mistake, and has brought editable homescreen layouts to its latest update.

Safari push notifications going live ahead of OS X Mavericks release

In a rare move, Apple last week issued a silent update to OS X Mavericks Gold Master as the company is supposed to share pricing and availability information about the software at today's iPad event. And conveniently just a few hours ahead of the big reveal, a few high-profile websites have now flipped the switch on Safari push notifications.

For those uninitiated, this is a new feature of OS X Mavericks that allows web applications to send alerts which go straight to the Notification Center, even when Safari isn't running.

Only a handful of websites have activated the feature, though others are expected to follow suit as soon as Mavericks goes public, which some watchers think might happen during today's event...

Apple Store goes offline ahead of today’s iPad event

The online Apple Stores in the United States and the world over have gone offline ahead of today's iPad event. Just a few minutes ago, Apple also updated its homepage with the event teaser graphics and provided a link to live stream the event through a web browser on iOS devices and Macs. Additionally, the Apple Events channel on the Apple TV has been updated with the event listing so couch potatoes from around the world can enjoy the presentation as it unfolds, from the comfort of their living room...