The Wall Street Journal is reporting that Apple has now acquired another company, the social-media analytics startup Topsy Labs Inc. for more than $200 million, according to people familiar with the matter.
Billed as the world’s only index of the public social web, Topsy builds software that ties into Twitter to enable social search and crazy detailed analytics.
Apple has confirmed the deal, but its spokesperson refused to detail what the company's plans with Topsy might be. Since we doubt Apple is building its own search engine, Topsy intelligence could be plugged into Siri as yet another data provider for greater social context and improved search.
As you know, Apple with iOS 7 added the ability to check out a contact's Twitter feed via Siri. Another possibilities: Apple's iTunes Radio service and the struggling iAd platform...