Google has hinted in a filing with the United States Securities and Exchange Commission (SEC) that it's envisioning the future in which ads could be served to a dizzying range of devices such as thermostats, refrigerators, cars and more.
Based on a letter Google sent to the SEC in December, which was disclosed Tuesday and picked up by the Wall Street Journal, its advertising content could in the not-so-distant future appear on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.”
Google shocked watchers after announcing its $3.2 billion acquisition of smart thermostat maker Nest Labs back in January. Immediately, watchers expressed concern over the repercussions of the buy. Nest co-founder Tony Fadell responded by assuring customers in a blog post that Nest won’t share their data with Google...