If you thought Apple's Watch would be totally free of pesky ads, you have another thing coming. A mobile marketing firm called TapSense announced at the CES show yesterday a brand new software platform to bring contextually aware advertisement to Apple's hyped Watch.
Billed as a programmatic ad platform, the TapSense SDK for app makers, along with programmatic APIs for brands, makes opt-in advertisement on the Apple Watch a reality.
The question is, are we as a society ready for coupons and other marketing offers on our wrist? And if so, will Apple actually allow third-parties to inject advertising into Glances and Notifications on the Watch?