Apple picked up the top prize in the Outdoor Lions category at the Cannes Lions International Festival of Creativity this week for its recent "Shot on iPhone 6" ad campaign. The annual event, often referred to as the world's biggest ad festival, features thousands of ads from around the world to be showcased and judged.
The win marks the second Cannes Grand Prix award in three years for Apple and its longtime advertising partner TBWA\Media Art Lab. Additionally, the duo also picked up five Gold Lions awards for specific posters from the "Shot on iPhone 6" campaign, which showcases photographs shot using Apple's latest handset.