Apple is looking to add support for subscription content in its News app, Reuters reported on Tuesday. Citing sources familiar with the matter, the outlet says the move will give publishers with paywalls a new way to control who sees their articles and track who is reading them.
Such a change would help differentiate the struggling Apple News with Facebook's Instant Articles, which does not currently offer subscriber-only content. It's unclear right now how Apple plans to authenticate subscribers, or if it's going to take a cut of in-app subscription fees.