http://www.youtube.com/watch?v=Rh-2_Nt8Wac#!
So LG is advertising the expanded panoramic and camera capabilities of its Optimus G Pro smartphone. At first blush, the commercial looks like a blatant ripoff of Apple's iPhone 5 ad titled "Cheese", down to the kids on the white background and the elongated "Cheeeeese".
On closer inspection, it has a nice twist to it, watch what happens after mark 0:30. Their VR Panorama obviously out-innovates Apple in how amazingly it stitches the photos together to produce a nearly 360-degree image. Apple better come up with some expanded panorama features in iOS 7...