Opening their doors this Wednesday morning, Apple Stores across the US will be stocking a new pair of wireless earphones named i.am+ Buttons, conceived by musician and part-time tech enthusiast Will.i.am. The full product name of the earphones is i.am+ Buttons and they will reportedly be offered in four colors, matching Apple's black, silver, gold and rose gold iPhone range.
While the timing of the i.am+ launch could not have been more savory with the AirPods suffering heavy delays, it remains to be seen if will.i.am's product will be able to capitalize on the door left wide open by Apple. Until now, most i.am+ products have largely been frowned upon for putting fashion center stage. They also come at a hefty $229 price point.