In January of this year, Intel announced that its CEO at the time, Bob Swan, would be stepping down. The company was on shaky ground, for a variety of reasons, and a shakeup at the top was seen as a way to get things back on a right path. That probably hasn't happened quite yet, but that isn't stopping the company from leaning into some anti-Apple marketing.
Intel adds a website to its new ‘PC vs Mac’ ad campaign