Apple Watch Series 7 orders starting October 8 ahead of retail availability on October 15

When will Apple Watch Series 7 launch? According to Apple itself, it will open pre-orders for the new smartwatch on Friday, October 8, with orders set to start arriving the following week.


  • Apple confirms the launch timeframe for Apple Watch Series 7
  • Orders for the new watch start beginning Friday, October 8
  • Retail availability starts the following week on Friday, October 15

Apple Watch Series 7 lineup is arriving in stores on Friday, October 15
Image credit: Apple

Apple Watch Series 7 is landing on store shelves on October 15

According to the official announcement that the company shared on Apple Newsroom, Apple Watch Series 7 will be available to order beginning Friday, October 8, at 5am PDT. The smartwatch will be available in stores starting Friday, October 15.

The first wave of releases will cover 50 countries and regions, including:

  • Australia
  • Canada
  • China
  • France
  • Germany
  • India
  • Japan
  • Mexico
  • Russia
  • South Korea
  • The United Arab Emirates
  • The United Kingdom
  • The United States

Atypically for Apple, the company didn’t say when Apple Watch Series 7 would be arriving when announcing the device earlier this month. That’s because of¬†unforeseen supply chain issues that are blamed on two major factors, the current pandemic and the fact that suppliers had to slightly retool factories due to the updated design.

Apple Watch Series 7 design

Series 7 includes skinner display bezels and a bigger display built using the screen lamination technique. This eliminates the visible gap between the OLED display panel itself and cover glass, making onscreen images clearer and more lifelike.

From Apple’s press release:

The design of Apple Watch Series 7 is refined with softer, more rounded corners, and the display has a unique refractive edge that makes full-screen watch faces and apps appear to seamlessly connect with the curvature of the case. At just 1.7 mm thin, the narrower borders of Apple Watch Series 7 maximize the screen area of the display while minimally changing the dimensions of the watch itself.

Apple has optimized its own apps, watch faces and watch complications to take advantage of the increased pixel count, with the new Contour and Modular Duo faces designed specifically for the new device. Series 7 also sports faster magnetic charging.

A photograph showing an Apple Watch Series 6 case sitting upright on a table, with a colorful lights in the background blurred with a depth-of-field effect
Image credit: AB / Unsplash

Starting at $399, Apple Watch Series 7 is available in five aluminum case finishes that Apple calls Midnight, Starlight, Green, Blue and (PRODUCT)RED. Stainless steel models are available in Silver, Graphite and Gold Stainless Steel, along with Apple Watch Edition in Titanium and Space Black Titanium. Read: Quick tips for Apple Watch Series 6 owners

Apple Watch Series 7 is available from the online Apple Store at, through the Apple Store app and via the company’s authorized resellers and select carriers.