Launch

You can pre-order your iPhone X now

Apple has just opened up pre-orders for iPhone X on its website and on authorized resellers' websites. With inventory rumored to be extremely low, and demand to be very high, these are sure to go fast. As a matter of fact, at the time you are reading this, chances are the iPhone X is already on back order.

How to get your iPhone on Friday morning at 8am sharp

It's the same dilemma every year. You want the new iPhone as soon as possible, but don't want to spend the night waiting in line to get it. As much as I love Apple crowds, I'd rather spend the night in my bed.

Even if you ordered your iPhone for delivery, there is always a chance the UPS guy won't come by your house until later in the day, which means you could still be left hanging there for several excruciating hours. First world problems indeed!

Thankfully, if you've ordered your iPhone for delivery, we have a trick that may help you score your iPhone first thing in the morning, as soon as 8am.

Apple’s online store goes down ahead of iPhone 6s pre-orders

Apple has just taken its online store down, ahead of its pre-order launch for the iPhone 6s and 6s Plus. Beginning at 12:01 am Pacific Time, or 3:01 am Eastern Time tomorrow, customers will be able to place pre-orders for both of the handsets.

Apple unveiled its new smartphones at a major media event on Wednesday. Although they look similar to their predecessors, they offer several new features including faster processors, better iSight and FaceTime cameras, and of course 3D Touch.

Google unveils ‘Project Fi,’ an MVNO with plans starting at $20 per month

After years of rumors and speculation, Google is officially getting into the wireless business. The tech giant on Wednesday announced "Project Fi," an MVNO (mobile virtual network operator) set to shake up the wireless industry with plans starting at $20 per month.

Google has teamed up with Sprint and T-Mobile for the project, and it will piggyback on their networks. The service is designed to allow devices to dynamically switch between the carriers' networks and nearby Wi-Fi networks, depending on which offers better service.

Beats launches new iPhone colorways for its Solo2 wireless headphones

Apple's Beats Electronics announced new colorways for its popular Solo2 wireless headphone line on Friday. The 3 new colors are Gold, Silver, and Space Gray— the same offered on iPhones, iPads and the just-launched ultra slim MacBook.

While Solo2s already came in a variety of colors, these new options will allow customers to buy headphones to match their favorite Apple devices. Other than that, however, these new headphones are identical to other Solo2 wireless models.

You can now pre-order your Apple Watch

Heads up everyone, the Apple Watch is now available for pre-order. You can grab yours from either Apple's online store or the Apple Store app on your iPhone or iPad. Some of us are able to get through, while others aren't, so be patient. As usual, it seems the Apple Store app is your best bet.

As a quick reminder, the Apple Watch comes in three models: Sport, Apple Watch and Edition; two sizes: 38mm and 42mm; and with various bands. The Sport is aluminum and starts at $349, the Apple Watch is stainless steel and starts at $549, and the 18K gold Edition starts at $10,000.

Early MacBook reviews praise its ambition, but criticize its compromises

In addition to Apple Watches, Apple gave select members of the press test units of its new ultra-thin MacBook to try out and review. Like the Watch, the new MacBook goes on sale this Friday, so naturally those reviews began hitting the web today.

For the most part it sounds like reviewers agreed with the general consensus back in March, which is that it looks great, but it comes with significant trade-offs. Nevertheless, we've rounded up some of our favorite takes on Apple's new notebook.