Instagram launches new insight data for live videos and Reels

Instagram announced creators can now access some key statistics regarding the performance of their live video broadcasts and Reels, which are TikTok-like short videos on the platform.


  • New Instagram stats called Insights are available.
  • At launch, Insights supports Live and Reels content.
  • This is for business and creator accounts on Instagram.

A promotional image from Instagram showing new creator statistics for live videos and Reels

Instagram’s new stats for live videos and Reels

Both business and creator accounts on Instagram can now view the performance of their live videos and Reels, which are short videos similar to those popularized by the TikTok app. For example, creators can now see the following statistics for their live videos and Reels:

Instagram Insights for Reels videos:

  • Plays
  • Likes
  • Comments
  • Saves
  • Shares
  • Accounts reached

Instagram Insights for Live videos:

  • Comments
  • Shares
  • Accounts reached
  • Peak concurrent viewers

How to access Instagram insights for Live and Reels

These useful statistics can be accessed through Instagram’s Account Insights page, which is accessible via the pull-down menu located in the upper-right corner. As noted by Engadget, the page gives you access to more useful information.

The Reach section now divides accounts interacting with a user’s content into followers and non-followers. Further, it ranks content based on reach and account type interaction to give users an idea on what’s most effective for their audiences.

Instagram’s insights data will be available on desktop “in the near future.“

Image Credit: Instagram