Learn how to review the Privacy Report in Safari on iPhone, iPad, and Mac to find out which sites track your activity when browsing the web.
When you’re browsing websites in Safari, do you ever wonder which of those sites have trackers, what those trackers are, and which other sites you visit have them?
With attention to privacy, Apple’s browser lets you view website Privacy Report with a tap. And the details you’ll find in the Privacy Report are more informative than you might expect. Here, we’ll show you how to view the website Privacy Report and the information you’ll find.
Intelligent Tracking Prevention in Safari
Apple uses what’s called Intelligent Tracking Prevention in Safari. You may have read some of our articles on the feature like those listed below. In a nutshell, Intelligent Tracking Prevention uses on-device learning to limit the tracking of Safari users by the websites and search engines they visit.
The feature is used on iOS and macOS, and is part of the Privacy Report implementation with iOS 14, iPadOS 14, macOS Big Sur, and later.
Here are some useful posts from iDB on Intelligent Tracking Prevention in Safari:
- Another privacy-related Apple ad focuses on Safari’s anti-tracking measures
- Flaws discovered in Safari’s Intelligent Tracking Prevention let users be tracked
- Apple updates latest version of Safari in iOS and macOS to support blocking full third-party cookies
Now, let’s take a look at Safari’s website Privacy Report and the information you’ll see.
View Safari Privacy Report
On iPhone and iPad
- Open Safari on your iPhone or iPad.
- Tap the AA icon on the left of the address bar.
- Select Privacy Report. You’ll see a nice pop-up window containing the Privacy Report and its details.
- Launch Safari.
- From the top menu bar, click Safari > Privacy Report.
Tip: You can also customize the Safari toolbar on Mac and add the Privacy Report button there.
Understanding Safari Privacy Report
Starting at the top of the report, you can see the number of Known trackers prevented and the percentage of Websites that contacted trackers in the last 30 days. And right below that, you’ll see the Most Contacted Tracker and the number of websites that used it.
Next, you can take a look at the Websites tab in the following section. You’ll see a list of sites that contacted trackers and the number of trackers per site. Tap a website, and you’ll see a list of Prevented Trackers for that site.
Tap the Privacy Report arrow at the top of the report to go back and select the Trackers tab. Here, you’ll see a list of the trackers contacted by websites and that number. Tap a tracker, and you can review all of the sites that contacted it.
To go back to the main report page, tap the arrow. You can review more information like Show More near the top. This will give you brief information on Cross-site Trackers and Intelligent Tracking Prevention.
When you finish with the report, hit Done to close it.
With Apple’s help, Safari prevents trackers from following you across the websites you visit. And it’s actually quite interesting to see which sites use trackers and how many they contact.
Other Safari tips: