Apple is not against bundles, both on the hardware/software and software/software fronts, and it sounds like the company may be planning to launch a new option next year.
Bloomberg is reporting on Thursday that Apple is working on a brand new bundle that it will launch in 2020 that includes Apple Music, Apple TV+, and Apple News+. The report indicates that while Apple wouldn’t have any issues bundling Apple Music and Apple TV+ any way it wants (which it already has done), the sticking point would be Apple News+, due in part to the publishers Apple has to work with to get the content on the subscription service.
But it sounds like Apple already thought ahead and provisioned its contracts with publishers to include the ability to bundle Apple News+ with its other services.
The report doesn’t include any confirmed information regarding a price point for this bundle, but it would probably be cheaper than a customer signing up for all of the services individually. Apple Music costs $9.99 per month, and Apple News+ costs the same on a monthly basis. Meanwhile, Apple TV+ costs $4.99 per month.
Fingers crossed that if this bundle does come to fruition we see Apple price it at $9.99 and call it good. Also, come on now, let’s throw in some Apple Arcade in there, too! Even for a little more money. I’d pay $14.99 per month for all of Apple’s primary subscription services (Apple News+, Apple Music, Apple TV+, and Apple Arcade). Would you?
And as I mentioned above, bundling things is not something Apple is averse to. Apple already bundles a year’s worth of Apple TV+ if you buy a new or refurbished device that can stream the service. And Apple Music student subscribers can get Apple TV+ at no additional cost in that bundle.
Indeed, Apple CEO Tim Cook said during the company’s latest quarterly earnings call that the company is not against the idea of additional hardware/software bundles, so it stands to reason that additional software bundles could be on the horizon, too.