If you believe Microsoft, Apple fans are so disappointed with the new MacBook Pro that they’re now switching to Surface PCs and laptops in droves. In a blog post Monday by Brian Hall, CVP Microsoft Devices Marketing, trash-talked the new MacBook Pro, openly calling it a “disappointment”.
In the same breath, he suggested that the excitement of new Surface products coupled with the supposed MacBook Pro disappointment is now encouraging more people to switch from Macs to Surface than ever before.
Here’s the full quote (emphasis mine):
More people are switching from Macs to Surface than ever before.
Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro—especially among professionals—is leading more and more people to make the switch to Surface, like this.
It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.
The trade-in program Microsoft mentions gives Apple fans a chance to bring in their Mac to a Microsoft store and receive a credit towards a Surface purchase. Curiously, Microsoft did not put a solid number on the switching claim nor did it link to reviews recommending Surface products over Macs aside from this PCMag article.
And here’s Microsoft’s touchscreen iMac, unveiled in October.
As of today, more than ten million people watched this video versus 4.2 million views for the MacBook Pro—Design, Performance and Features video from Apple.
Apple’s Phil Schiller said recently that the new MacBook Pro set a new record for online sales than any previous MacBook Pro model before it. Moreover, Slice Intelligence found that the new MacBook Pro outsold all of its notebook competitors in just five days.
There’s no denying that the Surface Studio is a wonderful machine that will find its uses among the illustrators and creative professionals. Surface Book notebooks and Surface tablet/notebook hybrids are also great products in their own right.
But considering the new MacBook Pro, just like the latest Surface devices, has been available since a little more than a month ago, I have no doubt in my mind that Microsoft is telling a white lie here in terms of Apple fans switching over to Surface products.
Nice try, Microsoft, nice try.