Tim Cook on Apple Car: ‘it’s going to be Christmas Eve for a while’

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Don’t expect the Apple Car to start hitting stores anytime soon, says Tim Cook. During Apple’s annual shareholders meeting on Friday, the CEO responded to a question regarding the rumored vehicle, suggesting the project is far from launching.

Business Insider has Cook’s full response from the Q&A session: “Do you remember when you were a kid, and Christmas Eve it was so exciting, you weren’t sure what was going to be downstairs? Well, it’s going to be Christmas Eve for a while.”

Of course, this isn’t a major surprise. Every report we’ve seen regarding Project Titan has indicated that it wouldn’t be ready for a few years. But it’s interesting that Cook continues to not only not deny the car, but almost seems to revel in teasing it.

For those who haven’t been keeping up with the story, Apple has reportedly assembled a team of engineers and experts from the auto industry to build an electric car. It’s believed to be fairly far along on the project, with plans to launch by 2020.

Source: Business Insider