Apple Pay coming to UK in July, loyalty and rewards program in tow

Apple Pay UK

Apple Pay, Apple’s wireless payment system, will be coming to the United Kingdom next mont with 250,000 UK merchant locations. Commuters using London transportation system will be able to use Apple Pay, too.

Furthermore, the system will be available to Discover’s 50 million card members this fall, said Apple during the WWDC keynote today.

Trader Joe’s, J.C. Penneys and many other retailers will be joining Apple Pay soon. Small businesses will be supported on Apple Pay through Square via a brand new reader compatible with Apple Pay that will be available in Apple Stores soon.

Apple will enable branded in-store loyalty and rewards cards through Apple Pay this fall, it’s been confirmed.

Apple Pay Square

Developers are seeing more than 2x checkout conversion rate with Apple Pay, noted the firm, saying that Pinterest will roll out support for Apple Pay next month.

All told, there will be more than a million contactless locations supporting Apple Pay in the United States by next month.