Month: March 2015

Video details smelting process of Apple Watch Edition

Timothy Reavis ∙ March 9, 2015

In today's keynote, Apple showcased videos about the metal refining processes of both the stainless steel Apple Watch and aluminum Apple Watch Sport, but omitted the solid gold Apple Watch Edition video, which appeared on Apple's website following the event.

Narrated by Jony Ive, the video provides an overview of the gold refining process, which yields a compound up to twice as hard as standard gold. The custom alloys of yellow and rose gold using precise amounts of silver, copper, and palladium to produce a specific hue of each color of gold.

Apple Watch battery life: here are the official details

Christian Zibreg ∙ March 9, 2015

Now that Apple has shared full details concerning its highly-anticipated Watch devices, which goes on sale in the United Stated and eight major international markets on April 24, starting at $349, the Cupertino company has posted additional details regarding its “all-day”18-hour battery.

Of course, the advertised battery life depends on how you use your Watch. If you're just going to do things like checking the time, receiving notifications, using apps and doing a 30-minute workout, the battery should last up to eighteen hours before needing to be charged again overnight.

Here is what Apple had to say about the Watch's battery performance.

Apple confirms Apple Watch is splash and water resistant, not waterproof

Sébastien Page ∙ March 9, 2015

If there was any hope at this point that Apple Watch was waterproof, then it's all been shattered by the small prints at the bottom of Apple Watch dedicated pages on the company's website. With a water resistance rating of IPX7, the small prints make clear that Apple Watch is splash and water resistant, but not waterproof.

These are the most expensive Apple Watches you can buy

Cody Lee ∙ Updated April 30, 2018

Apple's online store has come back up, offering new details regarding the Apple Watch and its various pricing tiers. We found out during this morning's event that the 18K gold Edition model will begin at $10,000, but we thought it'd be interesting to see how expensive the line goes, so we've put together a roundup of all 8 Edition models.

First look at the new Apple Watch app on iOS 8.2

Jeff Benjamin ∙ Updated April 30, 2018

We just got our hands on iOS 8.2, and as expected, it includes a new Apple Watch companion app. The app will allow you to pair with your Apple watch, and contains two additional tabs for exploring the device's features and for downloading Apple Watch apps once the device launches. Check out our the full video walkthrough.

Apple posts “Spring Forward” event video for you to relive announcements

Jake Smith ∙ March 9, 2015

Apple has posted the entire video of the "Spring Forward" media event, where Tim Cook and other Apple executives talked more about the Apple Watch and unveiled a new MacBook.

Apple details Apple Watch Bands, charger pricing

Jake Smith ∙ March 9, 2015

Apple has updated its online Apple Store with details describing how much the Apple Watch bands will be priced for customers looking to change things up when the wearable begins shipping April 24. Prices range from $49 to $449.

Watch the inaugural Apple Watch ad and other promotional videos

Christian Zibreg ∙ Updated January 28, 2016

The marketing has begun as Apple has just refreshed its website with additional details and information pertaining to the Watch, including the inaugural television commercial for the device which was first played earlier this morning at the “Spring Forward” media event in San Francisco’s Yerba Buena Center for the Performing Arts.

The video is available for streaming from the Apple website and is expected to be published soon on the company's official YouTube channel. UPDATE: the videos are now live on YouTube.

Apple releases iOS 8.2 with Apple Watch support

Jake Smith ∙ March 9, 2015

Following its media event on Monday, Apple has launched the latest version of iOS -- none other than iOS 8.2. The software can be downloaded over-the-air from your iOS device or from iTunes.

The new software most notably brings compatibility for the Apple Watch and updates to the Health app.

Apple brings back online Apple Store following with more Apple Watch details, MacBook

Jake Smith ∙ Updated April 30, 2018

Following Apple's "Spring Forward" media event on Monday, Apple has brought back the online Apple Store with all of the announcements. Most notably, customers can now check out all of the features and pricing for the Apple Watch, and have the ability to see pricing and configurations for the new Retina MacBook that was announced during the event.

Apple Watch will be available for pre-order April 10, ships on April 24

Cody Lee ∙ Updated April 30, 2018

Wrapping up the Apple Watch portion of today's event, Tim Cook answered a number of long-awaited questions regarding the upcoming wearable. We now know more about pricing, configurations, and when it's going to be available. Cook says the Apple Watch will become eligible for pre-order on April 10, and will start shipping on April 24.

Apple Watch Edition will be available from $10,000, limited availability and quantities

Jake Smith ∙ March 9, 2015

It's the moment we've all been waiting for: Apple has finally announced the availability of its Apple Watch Edition, available for $10,000 when pre-orders begin April 10.

Given the price of the Apple Watch Edition, Apple CEO Tim Cook told attendees at the company's media event on Monday that it will be available in limited quantities and only in a limited number of Apple Stores.