July was the best-ever month for App Store revenue and downloads

iOS 7 (App Store teaser 004)

As a prelude to the most recent numbers detailing the impact of so-called app economy on Europe’s job market, Apple yesterday underscored that July files as the App Store’s best-ever month in terms of downloads and revenue.

Although the company stopped short of backing up the claim with some cold, hard numbers, a spokesperson confirmed to CNBC on Tuesday that the App Store in July generated more revenue and had more customers make purchases than ever before…

CNBC reported:

Apple’s app store saw record-setting revenue numbers in July, the company told CNBC. The Cupertino-based company also said that its app store saw a record number of customers making transactions.

Unfortunately, Apple did not specify how many customers it had in July, or how much revenue the App Store earned in the month of July 2014. What we do know, however, is that iTunes billings during the June quarter grew 25 percent, reaching an all-time high.

By the end of May 2014, Apple paid out more than $20 billion to iOS developers, with $5 billion paid in 2014 alone and nearly $10 billion paid in the last year. As the App Store business continues to accelerate, the firm reported $4.5 billion in iTunes revenue, a 12 percent increase year-over-year.

Earlier today, Apple’s UK branch released numbers detailing so-called app economy. Turns out that the App Store directly created half a million jobs across Europe, helping coders, developers, entrepreneurs and others bring bacon to the table.

As Apple grows its installed iOS user base, these numbers will go up, too.

And as more and more people buy iPhones and iPads, developers will be increasingly incentivized to keep designing and writing great apps, in turn helping attract even more people to the platform.

But not everything about the App Store is rosy.

Glowing numbers aside, Apple seriously needs to address criticism of the sub-par search and poor curation on the store.

And with more than 1.2 million apps and over 75 billion cumulative downloads, tracking what’s new on the App Store and searching for that particular app leaves a lot to be desired, wouldn’t you agree?