Last August, Apple Stores in the United States started accepting customers’ older iPhones (iPhone 3G and up) in exchange for a credit redeemable against the purchase of a brand spanking new iPhone.
Customers in Italy can now trade in their older iPhone model for an Apple Store Gift Card worth up to €220, which works out to about $300. Folks can then use the store credit towards the purchase of a new iPhone, helping bring upfront payment down to a more bearable level…
Part of Apple’s existing iPhone Reuse and Recycle initiative, the trade-in promise to dispose of customers’ iPhones in an environmentally sound manner rather than throw the devices away in landfills.
The iPhone trade-in was first communicated to Italian customers via Apple’s free of charge Apple Store app for the iPhone and iPad. Well connected blogger Mark Gurman has learned that the iPhone trade-in will go live in Australia as soon as this week, with retail employee training down under now in full swing.