BlackBerry, whose market value is less than one hundredth of Apple's (AAPL passed $700 billion this morning), is enticing Apple users to switch to its Passport phablet in a new Blackberry Trade-Up Program. The promotion is offering Apple customers up to $550 to trade in their iPhone 4s or higher towards the purchase of a BlackBerry Passport.
“Trade in your iPhone 6 to a Passport and BlackBerry will give you up to $400 in trade-in value, plus an extra $150 'top up' for U.S. residents,” noted the firm in a blog post announcing the attractive bait.