By Cody Lee on Feb 20, 2014
BlackBerry users on T-Mobile who want to upgrade to a new device will now receive $250 towards the purchase of any BlackBerry phone, or $200 toward any other smartphone. The deal follows backlash from both BB loyalists and CEO John Chen regarding a recent promo offer.
For those that missed it, T-Mobile sent out an email to its BlackBerry-using customers suggesting they switch to an iPhone 5s. Loyal BB users took to Twitter to voice their outrage at the insulting offer and BlackBerry’s Chen penned a blog post calling the whole thing “inappropriate.”
And here’s how T-Mobile has decided to respond… Read More
By Cody Lee on Feb 19, 2014
It looks like T-Mobile’s targeted iPhone offer didn’t just upset BlackBerry fans. The Canadian handset-maker’s CEO John Chen says that he and his team are also outraged, especially since their long-time business partner didn’t contact them beforehand.
For those that missed it, T-Mobile has been sending out iPhone promos with the text “great offer for BlackBerry users,” and it caused quite the backlash on Twitter and other social networks from loyal fans. Here’s what Chen had to say about the ordeal… Read More
By Christian Zibreg on Feb 17, 2014
After T-Mobile CEO John Legere recently advised BlackBerry fans to switch to Apple’s iPhone 5s, all hell broke loose as diehard fans deemed the offer insulting and took to social media to express their distaste for T-Mobile’s sleezy direct marketing tactics.
The carrier invited customers via email to switch to an iPhone 5s for $0 down as a “great offer for BlackBerry customers” because the Apple handset has the right tools “to do more”.
Judging by the amount and the intensity of backlash, it wasn’t T-Mobile’s finest moment: after all, it doesn’t take a rocket scientist to figure out that the struggling Canadian smartphone maker owns one of the most loyal and ardent following out there, the types of people who are especially sensitive to anything related to Apple… Read More
By Cody Lee on Feb 16, 2014
TmoNews is reporting that T-Mobile plans to make some changes to its early upgrade program ‘Jump’ in the near future. The site says that the carrier will soon get rid of the 6 month waiting period, essentially allowing customers to upgrade their devices as often as they want.
But don’t get too excited yet. In addition to eliminating its equipment upgrade waiting periods, T-Mobile is also going to raise the amount that customers have to pay off before they can trade in their device for a new one to 50%, or half of their old handset’s full retail price… Read More
By Cody Lee on Feb 10, 2014
J.D. Power and Associates published its bi-annual report on wireless customer care performance this week, ranking the top 4 US carriers based on various stats related to customer service.
The marketing research firm asked more than 7,000 subscribers how satisfied they were with the customer service they received from their cell phone provider, and here is how they scored… Read More
By Christian Zibreg on Jan 29, 2014
T-Mobile persists in its anti-AT&T rhetoric and today marks a new chapter in AT&T trash-talking as the nation’s fourth-largest wireless company puts out a press release ridiculing AT&T’s $450 incentive for T-Mobile subscribers to switch.
Conveniently timed on the same day that AT&T released its Christmas quarter earnings report, the press release argues that AT&T’s offer makes T-Mobile’s own incentive to pay ETFs to switch a no-brainer because AT&T customers can now go to T-Mobile and then come back at no cost.
Seriously, if a customer takes advantage of T-Mobile’s ETF offer and later decides he or she dislikes it for whatever reason, AT&T will pay $450 to take them back so they don’t really lose anything. The Deutsche Telekom-owned operator has also revealed advertisements that should appear in print newspapers today to communicate this message nationwide… Read More
By Cody Lee on Jan 22, 2014
Over the past 9 months or so, T-Mobile has been calling itself the “Uncarrier.” It’s a marketing strategy, for sure, buts it’s certainly been living up to the moniker by dropping contracts, offering free international data, and waving early termination fees for new customers.
But this morning the company announced its most un-carrier move to date: Mobile Money. That’s right, T-Mobile is getting into the personal banking business with a new service that combines a branded prepaid Visa card, a smartphone app, and a no-fee checking account… Read More
By Christian Zibreg on Jan 17, 2014
The nation’s Un-carrier, T-Mobile, is just getting started. After its swearing CEO John Legere said at CES that his company will eliminate another customer pain point by paying off switchers’ early termination fees, now comes word that the initiative will expand to U.S. Cellular and some regional carriers in the United States.
This means that subscribers flocking to T-Mobile from U.S. Cellular and a dozen other small regional carriers that lock subscribers into long-term contracts will also receive the same ETF treatment as defectors from AT&T, Verizon and Sprint currently enjoy… Read More
By Cody Lee on Jan 8, 2014
Last month, T-Mobile’s John Legere hinted that his company was planning another ‘uncarrier’ event. The outspoken CEO sent out a tweet saying something like “time to eliminate another customer pain point? Time for Uncarrier 4?”
Well three weeks have gone by and we haven’t really heard anything else from Legere on the matter, until just a few minutes ago when he took the stage at T-Mobile’s CES event. As promised, he dropped another ‘uncarrier’ bombshell…
By Christian Zibreg on Jan 7, 2014
As first hinted back in November, Deutsche Telekom-owned Un-carrier, T-Mobile USA, just bought $3.3 billion worth of spectrum from Verizon Wireless, the nation’s top wireless carrier announced yesterday. The newly gained 700MHz spectrum licenses from Verizon should allow T-Mobile to take advantage of the low-band airwaves in nine of the top ten U.S. markets and 21 of the top 30.
What’s in it for you? Think better 4G coverage in rural areas and inside buildings. T-Mobile paid $2.36 billion in cash and $950 million worth of spectrum, by the way.
Oh, and T-Mobile’s CEO John Legere trolled AT&T’s CES 2014 party like a boss and got thrown out in the process. More on that right below… Read More
By Christian Zibreg on Jan 3, 2014
T-Mobile’s upcoming Uncarrier 4.0 initiative must have instilled the fear of God into AT&T because the nation’s second-largest wireless carrier just announced it will offer up to $450 worth of credit to T-Mobile customers who jump ship.
The limited-time offer is in direct response to T-Mobile’s upcoming Uncarrier 4.0 moves, set to be revealed at next week’s CES in Las Vegas.
The carrier is hoping to poach T-Mobile customers by partly offering a gift card worth up to $250 for trading in their old phone, with the difference made up in the form of a credit rebate. The full reveal is after the break… Read More
By Cody Lee on Dec 18, 2013
Get ready US carriers and subscribers, it looks like T-Mobile is about to introduce another game-changer. The company’s outspoken CEO John Legere tweeted out this morning that it’s time for them to ‘eliminate another customer paint point.’
He followed the comment by teasing ‘Uncarrier4,’ which is believed to be an upcoming media event T-Mobile is planning to make some sort of announcement. In the past, the carrier has held ‘Uncarrier’ events to unveil things like its Jump plan… Read More
By Cody Lee on Dec 13, 2013
The Wall Street Journal is reporting this afternoon that Sprint is working on a potential T-Mobile USA purchase. The carrier is said to be looking into regulatory concerns right now, and a bid in upwards of $20 billion could come in early 2014.
A merger of these two wireless providers would be significant for a few reasons. For one, it would leave just 3 major competing carriers in the US. And two, Sprint and T-Mobile have a combined subscriber base close to that of AT&T and Verizon… Read More
By Cody Lee on Dec 11, 2013
Good news for folks looking to grab an iPhone on the cheap before Christmas. T-Mobile is reviving its Black Friday special for a limited time, taking away the down payments for select iPhone models making them completely free up front.
The promotion starts December 11—that’s today—and includes 16GB models of the iPhone 5s and 5c, along with other devices. This means that, if you qualify, you wouldn’t have to pay for either phone until you got your first monthly bill… Read More
By Cody Lee on Dec 7, 2013
Good news this weekend for T-Mobile customers. The carrier is finally taking advantage of its recent MetroPCS merger, and has begun rolling out higher-speed LTE service by tapping the airwaves it acquired as part of the acquisition.
According to a report from AllThingsD, T-Mobile quietly turned on the faster service in parts of North Dallas just before Thanksgiving. The higher speeds come by combining the spectrum from both T-Mobile’s and MetroPCS’ networks… Read More
By Christian Zibreg on Nov 27, 2013
Black Friday is just around the corner and TMoNews is reporting that T-Mobile USA will be offering Apple’s iPhone 5s and iPhone 5c with $0 down on its usual installment plans, for the Black Friday weekend only, November 29. Following the weekend, limited time pricing “for these amazing devices” will be available beginning Cyber Monday, December 2, as per the carrier’s internal memo.
I’m guessing these prices are for entry-level iPhones with sixteen gigabytes of storage. For those wondering, that’s a $149 saving on the iPhone 5s and a $49 saving on the iPhone 5c right off the bat as you’ll be paying about $20 per month for 24 months on T-Mobile’s installment plans. I’ve included the full details right after the break… Read More
By Christian Zibreg on Nov 25, 2013
The nation’s fourth largest wireless carrier, T-Mobile, has flipped the switch on its fourth-generation Long-Term Evolution (LTE) network in twenty new markets across the country while confirming that even faster LTE roll-out is to be expected starting early next year. This new technology uses 20+20 towers on the 20MHz band and is capable of delivering a theoretical download speed of up to 150Mbps, or at least 50 percent higher than the download speeds offered by the current LTE implementation in use today… Read More
By Jeff Benjamin on Nov 23, 2013
I recently reached the uneventful end to my two and a half year run with Verizon Wireless. After flirting with the possibility for a few weeks, I decided to take the jump, and port my phone numbers over permanently to T-Mobile. I guess you could say that I fell for a very effective marketing strategy, but it’s hard to argue with the fact that I will be saving a bunch of money each month by switching.
My current Verizon bill is approximately $165 every month; that’s with two iPhones, and an iPad. A comparable setup on T-Mobile should position me well within the $100 range, effectively saving me around the ballpark of $60 each month.
Granted, this isn’t a cookie cutter solution for everyone; there’s tons to consider before taking the plunge, but I think it will work out nicely for me. It could work out nicely for you too, as long as you take into consideration a few important points… Read More
By Christian Zibreg on Nov 20, 2013
It is no secret that T-Mobile USA, the nation’s fourth-largest wireless carrier, could use some additional spectrum to expand its network and improve the quality of its coverage.
According to Reuters, the Deutsche Telekom-owned telco is mulling the possibility of buying $3 billion worth of additional spectrum from its rival Verizon Wireless.
A source familiar with the matter told Reuters yesterday evening that T-Mobile might agree to the price as it needs more to bolster up its network coverage and quality… Read More
By Jeff Benjamin on Nov 18, 2013
As you’ll hear me recount on the upcoming episode of Let’s Talk iOS, I had to go through quite a lot to get my hands on the iPad mini with Retina display that I desired. The model, a Space Grey 32GB Cellular version with a bundled T-Mobile sim, proved to be a pretty tough get.
But I finally did get my iPad mini, and I’ve been able to spend the last few days truly analyzing the device, and analyzing whether or not the time I invested into acquiring it was worth the hassle.
You’ve likely read plenty of other reviews that pretty much spout off the same thing. Yes, the mini now has an awesome screen, has the same guts as the iPad Air, and it did so by compromising some of its thinness. So what’s the end result? Is this a good product? Will it go down as the best iPad ever? I share my thoughts inside. Read More