By Christian Zibreg on Nov 25, 2014
You may recall that Lenovo recently teamed up with Microsoft on a television commercial which dissed the MacBook Air because the ultra-thin Apple notebook is not a convertible machine like Lenovo’s Yoga 3 Pro. Now the computer maker is back at it with a new video Tuesday.
Crafted in co-operation with UCB Comedy’s funniest prank shoppers and presented as a hidden camera prank, the clip depicts a guy pitching Lenovo’s new Yoga 3 convertible to mall shoppers.
By breaking MacBooks in half to demonstrate how the Yoga 3 combines two devices into one, a traditional laptop and a tablet. Read More
By Christian Zibreg on Nov 14, 2014
Before revealing the first story details and premier trailer of “Tales from the Borderlands”, its upcoming adventure game based on on Gearbox and 2K’s Borderlands 2, Telltale yesterday offered a glimpse into an upcoming “Game of Thrones” game based on HBO’s award-winning fantasy drama television series, itself adapted from of “A Song of Ice and Fire”, George R. R. Martin’s series of fantasy novels.
Filing as another episodic adventure game, the game follows the storyline of House Forrester detailed in the book “A Dance with Dragons,” the fifth book of the series, with an interesting twist: players will be permitted to assume the role of any of the five members of House Forrester in various locations around Westeros and Essos.
Needless to say, your actions affect the rest of House Forrester. “Multiply the actions of one character by five, and you’re truly playing the Game of Thrones … where you win, or you die,” notes the blurb. Read More
By Christian Zibreg on Nov 3, 2014
Microsoft’s Windows channel on YouTube yesterday released a new commercial painting Lenovo’s Yoga Pro 3 convertible laptop as a better portable computer overall than Apple’s ultra-thin MacBook Air.
Titled ‘Let’s Dance’, the 30-second commercial is critical of the Apple machine’s lack of a touchscreen while praising multi-mode flexibility of the Lenovo Yoga 3 Pro, concluding that once you add the touchscreen to the mix, “it’s game over” because the Yoga 3 Pro proves there’s “more than one way to do what you want”. Read More
By Christian Zibreg on Oct 15, 2014
In spite of both The Wall Street Journal and Re/code’s reliable John Paczkowski cautioning against a Retina refresh for Apple’s MacBook Air at tomorrow’s event, the hit-and-miss DigiTimes on Wednesday quoted Taiwanese suppliers as saying that small-volume shipments have already begun.
More interesting than that, sources asserted that the Cupertino firm is planning a major switch to using laser cutting and some advanced embedded technologies to make the Apple logo on products “3D-like and shine at the edges”.
This is allegedly a large-scale effort as all Apple products reportedly are going to feature the new logo in 2015, ”starting with the next-generation iMac”. As a reminder, KGI Securities analyst Ming-Chi Kuo thinks the next iMac with a 5K Retina screen will be unveiled at tomorrow’s event, among other goodies. Read More
By Christian Zibreg on Oct 13, 2014
Monday, Re/code’s well-informed John Paczkowski poured cold water on rumors calling for a Retina MacBook Air introduction at Apple’s upcoming media event this Thursday. The Cupertino company is not going to unveil a new MacBook Air model with a twelve-inch Retina display at the event, Paczkowski has learned from plugged-in sources.
“Sources familiar with Apple’s plans tell me that the company’s latest reimagining of the ultralight laptop won’t be shown off at its Thursday event,” he said. As Paczkowski previously reported, the forthcoming press conference — which Apple teased under the ‘It’s been way too long’ tagline — should be about new iPads, OS X Yosemite and “a new hi-res iMac”. Read More
By Christian Zibreg on Oct 9, 2014
Due to strong demand for the iPhone 6 Plus, which continues to exhibit a 3-4 week delay on the Online Apple Store, Taiwanese suppliers have reportedly pushed back plans to produce a rumored larger iPad with a 12.9-inch screen to 2015, according to people familiar with the matter cited by The Wall Street Journal Thursday.
The so-called iPad Pro was originally scheduled to enter mass production in December, the financial newspaper added. Moreover, mass production of a new MacBook Air model with “a higher resolution” screen should commence in December, as per WSJ’s sources. Read More
By Christian Zibreg on Oct 8, 2014
Apple’s rumored MacBook Air with a twelve-inch Retina screen has allegedly entered limited production, according to sources with Apple’s supply chain Wednesday morning who spoke to DigiTimes, a Taiwanese trade publication.
Apple has reportedly commissioned contract manufacturer Quanta Computer to start building the ultra-thin notebook in small volumes in October, with output expected to increase gradually beginning November.
Apple is holding a media event next Thursday so a Retina MacBook Air could be on tap along with new iPads, a (possibly) refreshed Apple TV hardware and what not. Read More
By Christian Zibreg on Sep 12, 2014
File this one under the ‘We Shall See’ drawer: Apple’s long-rumored MacBook Air with a 12-inch Retina display is reportedly launching next year in Space Gray and Gold, in addition to the usual aluminum silver look, A Tech Website said Friday citing sources “familiar with Apple’s plans”.
This is the first time someone has mentioned iPhone-inspired colors with respect to Apple’s ultra-thin notebook. We’re not sure what to make of this report because in my personal view, a gold MacBook Air sounds preposterous, to say the least. Read More
By Christian Zibreg on Aug 25, 2014
We’re living in a multi-device world. Taking into account the never-ending stream of both existing form factors and new-category products, small wonder that the line is blurring.
I’m of course referring to ultra-thin notebooks, smartphones, tablets and wearables that perform functions of smartwatches, fitness trackers, health bands and what not.
But do we really need all this hardware in our lives? And even more to the point, can anyone in today’s multi-screen world safely do without owning all types of mobile gear?
That’s the question I’d like to pose in today’s poll. Assuming you have enough spare cash lying around somewhere, would buying a notebook, a tablet, a smartphone and a watch benefit your mobile computing, do you think? Read More
By Christian Zibreg on Aug 11, 2014
Software giant Microsoft has begun airing three television commercials for its Surface Pro 3 tablet series. And rather than ridicule Apple’s iPad, the 30-second spots take aim at the ultra-thin MacBook Air.
Microsoft from the onset positioned Surface Pro 3, which features a keyboard cover and Windows/Office software, as a replacement for both tablets and notebooks and these new ads drive the point home.
Check them out after the break and meet us in comments… Read More
By Christian Zibreg on Aug 6, 2014
First Russian, and now China. Just as news hit us a week ago that the Russian government is demanding access to the source code for Apple software to ensure it isn’t enabling U.S. intelligence agencies to spy on the 145 million country, Bloomberg Wednesday reported that the Chinese government has taken Apple’s iPad tablets and MacBook notebooks off the procurement list.
As a result, no government agency in China is allowed to buy Apple products with public money.
While government purchases are not a major sales driver for Apple, it’s worth remembering that China is home to 1.33 billion people and filing as Apple’s third-biggest market by revenue… Read More
By Cody Lee on Jul 30, 2014
Folks longing for a more powerful Apple tablet may want to checkout the new Pro X project from long-time MacBook-modifier Modbook. The company has taken to Kickstarter to market its latest creation—a 15.4″ quad-core tablet with Retina display that runs Mac OS X.
The Modbook Pro X will be available in a number of configurations, based on the new Retina MacBook Pros Apple unveiled just this week. Packages can include a processor as fast as Intel’s 2.8GHz Haswell chip, up to 32GB of RAM, and up to 2 terabytes of flash storage… Read More
By Cody Lee on Jul 29, 2014
As expected, Apple has refreshed its family of MacBook Pro with Retina display laptops this morning. The updates add faster processors and more memory, and come just after the launch of the company’s annual back-to-school promotion.
There are three new 13-inch models and two new 15-inch notebooks, all of which have received the latest versions of Intel’s i5 and i7 Haswell processors. In terms of additional memory, Apple has doubled the entry-level RAM for both lines… Read More
By Cody Lee on Jul 21, 2014
Apple tonight aired a new commercial for its MacBook Air line called “Stickers.” Interestingly enough, it doesn’t talk about features or specs, or even show the laptop in use. Instead, it shows an Air being customized with various decals.
Apple says the ad, which features music from Hudson Mohawke, is a “celebration of all the many ways people love the MacBook Air.” And it ends with a side view of the thin computer and a powerful tagline: “The notebook people love.” Read More
By Cody Lee on Jul 19, 2014
Taiwan’s Economic Daily News is reporting tonight that the launch of the 12-inch MacBook with Retina display may be pushed back due to Intel processor delays. The long-rumored hybrid laptop was expected to finally launch later this year.
The problem is, the new MacBook, said to strike a better balance of performance and portability, is believed to be tied to Intel’s 14-nanometer Broadwell chips. These chips have been delayed several times, and now may not land until 2015… Read More
By Christian Zibreg on Jul 9, 2014
It’s hardly a secret that Apple is looking to phase out non-Retina models from its MacBook Pro lineup.
Furthermore, the expected switch to all-Retina notebooks should over time affect Apple’s ultra-portable MacBook Air model, too.
I mean, even Apple’s Taiwan-based suppliers have been adamant that a long-expected version of the MacBook Air with Apple’s Retina display is due in the second half of 2014.
Unfortunately, it’s now almost certain that a Retina MacBook Air won’t see the light of day this year because the crucial components – Intel’s next-generation, extremely low-power Broadwell chips – reportedly won’t be available in volume until mid-2015… Read More
By Christian Zibreg on Jun 18, 2014
Apple is taking some heat over its $200 cheaper baseline iMac, which released this morning. See, in order to bring the price down to an attractive $1.099, the iPhone maker has sadly skimped on the specs.
This $200 saving translates into half the hard drive storage and a slower Intel CPU/integrated graphics.
Specifically, the entry-level 21.5-incher packs basically the same dual-core 1.4GHz Intel Core i5 processor and integrated Intel HD Graphics 5000 as the MacBook Air family. And with recent MacBook Air price drops, choosing between the all-in-one and one of ultra-portable Airs is anything but trivial.
That’s why I’ve created a quick poll, so we could learn from your opinion. Tell us which one, in your opinion, is a better buy: a $1,099 iMac or a $1,099 MacBook Air… Read More
By Joe Rossignol on Jun 3, 2014
Apple just refreshed its MacBook Air lineup a few months ago with faster Haswell dual-core processors, so it is safe to assume that the notebook series will not be updated for at least another several months. But when the Cupertino-based company does eventually release the next generation of MacBook Airs, it is more than possible that the new models could be completely silent… Read More
By Cody Lee on Apr 29, 2014
As expected, Apple launched refreshed MacBook Air models this morning. There aren’t any major changes, but the new laptops feature faster versions of Intel’s Haswell processors and are priced at $100 less than their predecessors.
The updated models are currently available worldwide. Unsurprisingly, there’s no sign of the rumored 12-inch MacBook Air with Retina display… Read More
By Christian Zibreg on Apr 24, 2014
Apple last refreshed its ultra-thin MacBook Air family at the annual developers conference last June, adding Intel’s power efficient Haswell processors for all-day battery life, the latest 802.11ac Wi-Fi networking, faster graphics and SSD, lower prices and more.
Now, we recently heard rumblings that Apple is going to refresh Airs soon with a small speed bump and now a French blog is citing reliable sources as claiming that updated ultra-portables are just around the corner, allegedly launching as early as next week… Read More