Apple's new iMac all-in-one desktop lineup features a range of softer, pastel colors that the company could adopt for its upcoming MacBook notebooks, claims a serial leaker.
Apple refreshed the MacBook Air and MacBook Pro late last year, but only under the hood. But a more hardware-focused refresh is still in the works, and at least one supplier for that future product is seeing improvements in that regard.
Apple's next-generation silicon for Macs, dubbed the M2, has reportedly entered mass production ahead of additional Apple silicon Mac hardware introductions expected in late 2021.
During its Spring Loaded event, Apple unveiled a colorful lineup for the new 24-inch iMac. But the company's newest ads don't promote those new machines -- not yet, anyway.
Expectations are that Apple is going to refresh the 16-inch MacBook Pro line later this year, and introduce a 14-inch model, too. That will bring the Apple silicon processor to the larger laptop, and apparently a few other changes.
A trade-in program is a potentially cumbersome effort, especially if you're a company the size of Apple. Which is why outsourcing that effort to a third-party company is not uncommon. But one such partner being used by Apple for its own trade-in program has a less-than-stellar online reputation.
The coronavirus pandemic has caused a global chip shortage—that's why you haven't been able to purchase your PlayStation 5—and Apple has been immune to this problem, up until now.
Last year, Apple began its transition away from Intel chips in its computers, opting to go with its own Apple silicon instead. Earlier this month, Intel launched a new ad campaign against Apple, trying to get people to stop paying attention to the successful M1 processor in its newest MacBook models, and instead keep folks interested in Intel chips.
In 2020, Apple introduced a new 13-inch MacBook Pro. Along with other key changes, the biggest one was the adoption of a scissor switch-style keyboard -- officially dropping the butterfly keyboard in the lineup for the first time. It was just the first step in a process, but now, the butterfly keyboard is gone from new MacBook models.
Apple and its suppliers are reportedly planning to kick off mass production of a pair of new MacBook notebooks that would feature Apple's own silicon instead of Intel's processors.
According to a new report, Apple is going to make a change to how it utilizes serial numbers for its products beginning this year.
Apple is poised to make an even bigger bet on OLED technology by releasing the first iPad and MacBook models featuring OLED displays in 2022, according to a new supply chain report.