The world's leading chip maker Intel, which supplies processors for Apple's Mac notebooks and desktops, is reportedly prepping to launch its rumored virtual cable TV service and set-top box because the company was frustrated with “everyone doing a half-assed Google TV so it’s going to do it themselves and do it right”, according to sources that spoke with TechCrunch.
Intel allegedly "has a plan to overcome licensing hurdles" that Apple reportedly has been facing for some time in its attempts to woo big-budget Hollywoood studios. The semiconductor giant will apparently roll out the service on a city-by-city basis rather than nationwide, opting to cut content deals on a per-market basis.
Apple, of course, has long been rumored to be testing prototypes of a full-fledged 46 to 55-inch television sets as the living room remains "an area of intense interest" for the Cupertino giant...