Asus’s new ZenFone 5 has a notch that it boasts is 26% smaller than “the fruit phone”

A bunch of Chinese vendors, with a little help from Google, are embracing the notch in hope that doing so will help Android conquer the high-end. Asus is the latest to take on the Cupertino tech giant with a new device having a 26% smaller notch than iPhone X, which they unprofessionally referred to as “the fruit phone” to avoid mentioning Apple by name.